Flow How-Tos

You will learn Learn best practices on gradually sending multiple flow messages to subscribers. The key is to send messages to your subscribers often enough to keep them engaged, while spacing out ...

You will learn Learn how to review A/B test results for flow messages and what each of the indicators on the results page mean. A/B testing flow messages can provide valuable insight into your audi...

You will learn Learn how to set up virtual contact cards, which will give you the ability to send contact details that a customer can save on their phone. By prompting your customers to save your n...

You will learn Learn how to add a virtual contact card to an SMS message in a flow so that customers can save your brand’s contact information. Note that the inclusion of a virtual contact card wi...

You will learn Learn how to use Klaviyo’s A/B testing experience to test individual emails in a flow, including things like subject line, discounts, and email content, etc. You can even use A/B tes...

You will learn Learn how to access a flow’s changelog and what it displays.  A flow’s changelog allows you to see what’s changed when it happened and who made the change. This makes it easier to tr...

You will learn Learn how to use pre-built templates or configure a custom template for a back in stock flow email. When creating a back in stock flow email, it's important to set up the message so ...

You will learn Learn how to back-populate, which allows you to retroactively add qualified recipients into a flow. If you want more details on how back-populating works, see the article on understa...

You will learn Learn how you can A/B test flow branches using the conditional split component to test things like timing, discounts, and number of emails within a flow. In this article, we run thro...

You will learn Learn how to use the notification flow action to email up to five people when someone first triggers or reaches a particular point in a flow. It sends internal notifications to your ...

You will learn Learn how to change the statuses of several actions in a flow all at once by using the Update Action Statuses button in the flow builder. This makes it simple to, for example, set an...

You will learn Learn how to add an SMS action into a flow and about the settings for this action.  The SMS component in the Visual Flow Builder is used to integrate SMS messages into any automated ...

Overview The flow trigger setup preview tool allows you to check your trigger logic to ensure that your flow is set up the way you would like. This will help you understand how your flow is going t...

Overview The email component in the Visual Flow Builder is used to add automated emails into your series. After dragging a new email card into a flow, you'll be able to configure your content and u...

You will learn Learn how to build a segment of people who should have received a list-triggered flow and send them a campaign. The main reason you would want to send a campaign to a group of people...

Overview The content of an email is how you directly communicate with your customers. With flows, this communication is automatic. In this article, we run through how to create this content for flo...

You will learn You will learn how to add a time delay component within the flow builder which is used to create delays (or wait periods) between messages or other components in your flow series. If...

You will learn Learn how to export a CSV file of analytics for all or a specific set of flows. Exporting the analytics for a certain flow allows you to easily measure and review how successful a fl...

You will learn Learn how to add additional filters to a specific email within a flow. When building a flow, you may have a particular email that you would only like to go to specific recipients. To...

You will learn Learn about the two methods for resending flow and campaign emails in Klaviyo. Note that you can only resend emails and not SMS messages. The ability to resend flow and campaign emai...

Overview A trigger split is a component in the Visual Flow Builder that creates two distinct paths in a flow, branching based on a filter applied to the flow trigger. It is only available for metri...

You will learn Learn how to edit the details and configuration of a flow in Klaviyo. By editing a flow, you can:  Update the name Edit the content of flow messages Update the filters Update the n...

You will learn Learn how to add a conditional split to a flow that creates two distinct paths, branching based on defined characteristics of your recipients. What is a conditional split? A condi...

Overview After you create a flow, there may be cases in which you want to pause sending one or more messages within the flow. This only applies to emails or SMS that are currently live and sending ...

You will learn Learn how to enable specific flow steps or an entire flow so that the flow starts sending out messages to qualified recipients. Flows in Klaviyo do not have an on/off switch. Each in...

You will learn Learn how to clone a flow to create another copy  of it in your account or copy it to another account. Clone a flow To clone a flow: Navigate to the Flows tab. Find the flow you'd l...

Overview The trigger and conditional splits components in the flow builder allow you to create targeted customer journeys stemming from the same initial trigger. However, as you start to branch you...

You will learn Learn how to use tags to organize flows can help you sort flows into different groups depending on your use case. For example, you may want to tag flows with the stage they represent...

You will learn Learn how to view and configure the settings for a flow message which includes settings such as Smart Sending and UTM tracking. Review a flow message’s settings Click on an email ca...

Overview In Klaviyo's visual flow builder, you can build out an automated series with as many emails and SMS messages as you'd like. While flows are designed to be "set it and forget it," testing a...