How to optimize your flow sending frequency
You will learn
Learn best practices on gradually sending multiple flow messages to subscribers. The key is to send messages to your subscribers often enough to keep them engaged, while spacing out ...
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How to recover an archived flow
You will learn
Learn how to recover an archived flow so you can edit and use it to send messages again. A recovered flow will return to the main Flows tab view with its status set to draft. From th...
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How to review email A/B test results for flows
You will learn
Learn how to review A/B test results for flow messages and what each of the indicators on the results page mean.
A/B testing flow messages can provide valuable insight into your audi...
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How to set up virtual contact cards for flows
You will learn
Learn how to set up virtual contact cards, which will give you the ability to send contact details that a customer can save on their phone. By prompting your customers to save your n...
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How to add a virtual contact card to a flow message
You will learn
Learn how to add a virtual contact card to an SMS message in a flow so that customers can save your brand’s contact information.
Note that the inclusion of a virtual contact card wi...
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How to A/B test a flow email
You will learn
Learn how to use Klaviyo’s A/B testing experience to test individual emails in a flow, including things like subject line, discounts, and email content, etc. You can even use A/B tes...
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How to review the changelog for a flow
You will learn
Learn how to access a flow’s changelog and what it displays.
A flow’s changelog allows you to see what’s changed when it happened and who made the change. This makes it easier to tr...
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How to configure back in stock alert emails
You will learn
Learn how to use pre-built templates or configure a custom template for a back in stock flow email. When creating a back in stock flow email, it's important to set up the message so ...
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How to back-populate a flow
You will learn
Learn how to back-populate, which allows you to retroactively add qualified recipients into a flow.
If you want more details on how back-populating works, see the article on understa...
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How to A/B test flow branches
You will learn
Learn how you can A/B test flow branches using the conditional split component to test things like timing, discounts, and number of emails within a flow. In this article, we run thro...
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How to add a notification action to a flow
You will learn
Learn how to use the notification flow action to email people when someone first triggers or reaches a particular point in a flow. It sends internal notifications to your team around...
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How to bulk update flow statuses
You will learn
Learn how to change the statuses of several actions in a flow all at once by using the Update Action Statuses button in the flow builder. This makes it simple to, for example, set an...
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How to add an SMS action to a flow
You will learn
Learn how to add an SMS action into a flow and about the settings for this action.
The SMS component in the Visual Flow Builder is used to integrate SMS messages into any automated ...
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How to preview a flow trigger setup
You will learn
Learn how to use the flow trigger setup preview tool to check your trigger logic to ensure that your flow is set up the way you would like. This will help you understand how your flo...
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How to add an email to a flow
You will learn
Learn how to use the email component in the flow builder to add automated emails into your series. After dragging a new email card into a flow, you'll be able to configure your conte...
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How to resend a campaign to people skipped by a list-triggered flow
You will learn
Learn how to build a segment of people who should have received a list-triggered flow and send them a campaign. The main reason you would want to send a campaign to a group of people...
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How to create flow email content
You will learn
Learn how to create the content of a flow email to directly communicate with your customers. With flows, this communication is automatic. In this article, we run through how to creat...
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How to add a time delay to a flow
You will learn
You will learn how to add a time delay component within the flow builder which is used to create delays (or wait periods) between messages or other components in your flow series.
If...
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How to export flow analytics
You will learn
Learn how to export a CSV file of analytics for all or a specific set of flows. Exporting the analytics for a certain flow allows you to easily measure and review how successful a fl...
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How to add an additional filter to a single flow email
You will learn
Learn how to add additional filters to a specific email within a flow.
When building a flow, you may have a particular email that you would only like to go to specific recipients. To...
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How to resend emails in Klaviyo
You will learn
Learn about the two methods for resending flow and campaign emails in Klaviyo. Note that you can only resend emails and not SMS messages.
The ability to resend flow and campaign emai...
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How to add a trigger split to a flow
You will learn
A trigger split is a component in the Visual Flow Builder that creates two distinct paths in a flow, branching based on a filter applied to the flow trigger. It is only available for...
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How to edit a flow
You will learn
Learn how to edit the details and configuration of a flow in Klaviyo.
By editing a flow, you can:
Update the name
Edit the content of flow messages
Update the filters
Update the n...
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How to add a conditional split to a flow
You will learn
Learn how to add a conditional split to a flow that creates two distinct paths, branching based on defined characteristics of your recipients.
What is a conditional split?
A condi...
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How to pause an individual flow message
You will learn
Learn how to pause an individual flow message. After you create a flow, there may be cases in which you want to pause sending one or more messages within the flow. This only applies ...
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How to enable a flow to start sending
You will learn
Learn how to enable specific flow steps or an entire flow so that the flow starts sending out messages to qualified recipients.
Flows in Klaviyo do not have an on/off switch. Each in...
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How to clone a flow
You will learn
Learn how to clone a flow to create another copy of it in your account or copy it to another account.
Clone a flow
To clone a flow:
Navigate to the Flows tab.
Find the flow you'd li...
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How to rejoin and disconnect a flow split
You will learn
Learn how to use trigger and conditional splits components in the flow builder to create targeted customer journeys stemming from the same initial trigger. However, as you start to b...
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How to use tags to organize flows
You will learn
Learn how to use tags to organize flows can help you sort flows into different groups depending on your use case. For example, you may want to tag flows with the stage they represent...
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How to review a flow message’s settings
You will learn
Learn how to view and configure the settings for a flow message which includes settings such as Smart Sending and UTM tracking.
Review a flow message’s settings
Click on an email ca...
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