Flow Examples and How-Tos

Overview If you often deliver orders as separate shipments rather than all at once (or your fulfillment center does), you can let customers know when each item is fulfilled via a fulfilled partial ...

You will learn Learn how to create a flow that sends out messages on a customer's birthday in order to show how much you care about your customers. After all, who doesn’t like being wished a happy ...

Overview Contests, sweepstakes, and giveaways attract a lot of signups and can be a quick way to grow your email list. However, many of those who opt in expect to only receive information about the...

You will learn Learn how to set up a sunset flow that is designed to phase out customers who are no longer engaging with your brand. You can use this flow as a last-ditch effort to win back their b...

You will learn Learn how to create a browse abandonment flow and show potential customers a product they visited but did not start or complete their checkout. In browse abandonment flows, a visitor...

You will learn Learn how to build a Klaviyo back in stock flow to alert customers about inventory if you are using the Shopify, BigCommerce, or Magento 2 platforms, or have an inventory-aware custo...

Overview Learn how to set up a post-purchase flow in Klaviyo as well as best practices for doing so.    About Post-Purchase Flows Sending post-purchase emails are essential for growing y...

You will learn Learn how to create several types of product-specific flows. You must have metrics in your account in order to split or filter by a product. If there's no metrics, the dimension fiel...

You will learn Learn how you can use flow messages to ask customers to write a review about what they just bought. This is a great way to build social proof and drive customer engagement with your ...

Overview If you're selling products that your customers purchase repeatedly within a certain timeframe, a replenishment flow can nurture customers at different points in their lifecycles. By review...

You will learn Learn how to create a flow that allows you to follow up with customers to try to cross-sell or upsell similar or related products after they make a purchase. Klaviyo has a built-in p...

Overview For non-profit organizations, getting supporters to donate for the first time can be time-consuming and expensive. Encouraging contributors to donate a second time can also be difficult if...

You will learn Learn how to create a sequence of emails sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because it's your opp...

You will learn Learn how to create a series of emails sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time. A winback flow is an e...