Flow Examples and How-Tos

Overview Birthday flows can help you show how much you care about your customers. After all, who doesn’t like being wished a happy birthday? This flow can be simple, containing only one message; be...

Overview Contests, sweepstakes, and giveaways attract a lot of signups and can be a quick way to grow your email list. However, many of those who opt in expect to only receive information about the...

Overview A sunset flow is designed to phase out customers who are no longer engaging with your brand. You can use this flow as a last-ditch effort to win back their business, and then delete or sup...

Overview Browse abandonment emails are similar to abandoned cart emails, but are triggered when an identifiable browser visits a product page and does not start or complete a checkout — a visitor d...

Overview Klaviyo currently supports back in stock flows for accounts with Shopify or BigCommerce integrations as well as accounts with inventory-aware custom catalog feeds. The Back in Stock feat...

Overview In a welcome flow, SMS messages offer you a way to make a more immediate impact on new subscribers. On average, most text messages (~98%) are looked at within 90 seconds. In comparison, on...

Overview   Sending post-purchase emails are essential for growing your brand. They turn a shopper into a loyal and repeat customer. According to our research, post-purchase messaging see...

Overview When setting up an abandoned cart, browse abandonment, or post-purchase flow, you may want to filter or split your flow based on the specific item someone left in their cart, viewed, or pu...

Overview After someone purchases a product, you may want to ask them to write a review about what they just bought. This is a great way to build social proof and drive customer engagement with your...

Overview If you're selling products that your customers purchase repeatedly within a certain timeframe, a replenishment flow can nurture customers at different points in their lifecycles. By review...

Overview After a customer purchases a product, you may want to follow up with them to try to cross-sell or upsell similar or related products. Klaviyo has a built-in product review/cross-sell flow ...

Overview For non-profit organizations, getting supporters to donate for the first time can be time-consuming and expensive. Encouraging contributors to donate a second time can also be difficult if...

Overview A welcome series is a sequence of messages (SMS and email) sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because i...

Overview Abandoned cart flows are one of the most valuable flows for any ecommerce business. They’re a message or sequence of messages sent to someone who added an item to their shopping cart...

Overview A winback flow is a series of emails sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time. This flow is an essential part...