Flow Examples and How-Tos

Overview If you often deliver orders as separate shipments rather than all at once (or your fulfillment center does), you can let customers know when each item is fulfilled via a fulfilled partial ...

Overview Birthday flows can help you show how much you care about your customers. After all, who doesn’t like being wished a happy birthday? This flow can be simple, containing only one message; be...

Overview Contests, sweepstakes, and giveaways attract a lot of signups and can be a quick way to grow your email list. However, many of those who opt in expect to only receive information about the...

Overview A sunset flow is designed to phase out customers who are no longer engaging with your brand. You can use this flow as a last-ditch effort to win back their business, and then delete or sup...

Overview Learn how to create a browse abandonment flow and show potential customers a product they visited but did not start or complete their checkout. In browse abandonment flows, a visitor doesn...

Overview Learn how to build a Klaviyo back in stock flow to alert customers about inventory if you are using the Shopify or BigCommerce ecommerce platforms.  The Back in Stock feature has two key c...

Overview In a welcome flow, SMS messages offer you a way to make a more immediate impact on new subscribers. On average, most text messages (~98%) are looked at within 90 seconds. In comparison, on...

Overview Learn how to set up a post-purchase flow in Klaviyo as well as best practices for doing so.    About Post-Purchase Flows Sending post-purchase emails are essential for growing y...

Overview When setting up an abandoned cart, browse abandonment, or post-purchase flow, you may want to filter or split your flow based on the specific item someone left in their cart, viewed, or pu...

Overview After someone purchases a product, you may want to ask them to write a review about what they just bought. This is a great way to build social proof and drive customer engagement with your...

Overview If you're selling products that your customers purchase repeatedly within a certain timeframe, a replenishment flow can nurture customers at different points in their lifecycles. By review...

Overview After a customer purchases a product, you may want to follow up with them to try to cross-sell or upsell similar or related products. Klaviyo has a built-in product review/cross-sell flow ...

Overview For non-profit organizations, getting supporters to donate for the first time can be time-consuming and expensive. Encouraging contributors to donate a second time can also be difficult if...

Overview A welcome series is a sequence of messages (SMS and email) sent directly after someone signs up to hear from your brand. This is a critical moment in the customer lifecycle because i...

Overview A winback flow is a series of emails sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time. This flow is an essential part...