Getting started with flows
You will learn
Learn how to get started creating flows in Klaviyo for personalized and automated communications to your customers and subscribers. Flows make it easy to initiate and nurture relatio...
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How to create an abandoned cart flow
You will learn
Learn to set up valuable abandoned cart flows in Klaviyo in order to increase your ecommerce business revenue and personalize communication to your subscribers. Abandoned carts flows...
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Guide to Flow Branching
Overview
Flows allow you to automate timely touchpoints with your contacts without losing any of the relevance and personalization required to build an impactful marketing strategy. For example, an...
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Guide to Creating a Date Property-Triggered Flow
Overview
Using a date property to trigger a flow is a great way to set up a flow sequence around key dates you collect from subscribers. Common examples of date property-triggered flows include:
B...
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How to create a list-triggered flow
You will learn
Learn how to create a list-triggered flow that emails subscribers when they are newly added to a particular list. Some common examples of list-triggered flows include:
Welcome serie...
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Guide to Creating a Segment-Triggered Flow
Overview
Segment-triggered flows are used to email subscribers when they are added to a segment. In most cases, date property-, list-, or metric-triggered flows can more efficiently accomplish what...
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Guide to Creating a Metric-Triggered Flow
Overview
Metric-triggered, also called event-triggered, flows are used to email subscribers when they take a certain action. These actions correspond with "metrics," or events, in Klaviyo. Availabl...
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How to use flows to send transactional emails
You will learn
Learn how to set up important transactional emails inside Klaviyo that are triggered when your subscribers purchase or interact with your brand. Additionally, customers expect these ...
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Guide to Creating a Price Drop Flow
Overview
Find out how price drop flows work and how to set them up in Klaviyo. Note that a price drop flow will not send to anyone who has already purchased the item, regardless of whether they bou...
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Guide to SMS and MMS Quiet Hours in Flows
Overview
Learn about the default SMS and MMS quiet hours for flows, and how to configure them in your Klaviyo account. The default Klaviyo hours prevent mobile messages from sending between 8 pm–11...
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