Flow Tutorials

Overview In Klaviyo, a flow is an automated sequence that is set in motion by a specific trigger and then includes one or more steps. Flows make it easy to initiate and nurture relationships with y...

Overview Flows allow you to automate timely touchpoints with your contacts without losing any of the relevance and personalization required to build an impactful marketing strategy. For example, an...

Overview Using a date property to trigger a flow is a great way to set up a flow sequence around key dates you collect from subscribers. Common examples of date property-triggered flows include: B...

Overview List-triggered flows email subscribers when they are newly added to a particular list. Some common examples of list-triggered flows include: Welcome series Registration followup Contest e...

Overview Segment-triggered flows are used to email subscribers when they are added to a segment. In most cases, date property-, list-, or metric-triggered flows can more efficiently accomplish what...

Overview Metric-triggered, also called event-triggered, flows are used to email subscribers when they take a certain action. These actions correspond with "metrics," or events, in Klaviyo. Availabl...

Overview The types of transactional emails you configure in Klaviyo will depend in large part on your integrations. Different integrations bring over different events (or metrics), which can, in t...