Flow Tutorials

Overview Learn how to get started creating flows in Klaviyo for personalized and automated communications to your customers and subscribers. Flows make it easy to initiate and nurture relationships...

Overview Learn to set up valuable abandoned cart flows in Klaviyo in order to increase your ecommerce business revenue and personalize communication to your subscribers. Abandoned carts flows are a...

Overview Flows allow you to automate timely touchpoints with your contacts without losing any of the relevance and personalization required to build an impactful marketing strategy. For example, an...

Overview Using a date property to trigger a flow is a great way to set up a flow sequence around key dates you collect from subscribers. Common examples of date property-triggered flows include: B...

Overview List-triggered flows email subscribers when they are newly added to a particular list. Some common examples of list-triggered flows include: Welcome series Registration follow-up Contest ...

Overview Segment-triggered flows are used to email subscribers when they are added to a segment. In most cases, date property-, list-, or metric-triggered flows can more efficiently accomplish what...

Overview Metric-triggered, also called event-triggered, flows are used to email subscribers when they take a certain action. These actions correspond with "metrics," or events, in Klaviyo. Availabl...

Overview Learn how to set up important transactional emails inside Klaviyo that are triggered when your subscribers purchase or interact with your brand. Additionally, customers expect these emails...

Overview Price drop flows let customers know when products they’ve looked at lower in price. This can mean an easy sale for you, as customers love a deal — especially on items they actually want. T...

Overview Learn about the default SMS quiet hours for flows, and how to configure them in your Klaviyo account.The default Klaviyo hours prevent SMS messages from sending between 8 pm–11 am based on...