SMS How-Tos

Overview If you are currently sending from one or more long numbers and expect to ramp up your volume, you may want to switch to a toll-free number instead. This is a great option if you have notic...

Overview Bringing your SMS subscribers into one segment is important to trigger flows, create campaigns, gather business insight. Let’s walk through how to create that segment. Building the Segment...

Overview After you’ve implemented SMS messaging into your campaigns and flows, you can assess the results for each of your message sends. How can you assess how effective your SMS messages are at g...

Overview Custom mobile keywords allow you to better control how you communicate with customers, helping you grow your business while staying true to your brand. Klaviyo allows you to create, change...

Overview With Klaviyo, you can verify one toll-free number, making it a trusted sending number for carriers. This in turn helps your SMS deliverability, increasing the number of messages that get d...

Overview Wireless carriers, including AT&T, Verizon, T-Mobile, and Sprint, monitor SMS sent over their networks to prevent the delivery of spam. When messages are sent from a 10-digit long number, ...

Overview In Klaviyo, any SMS that a customer sends can be used to trigger a metric-triggered flow. This makes it simple to run polls and surveys via SMS, sending automated responses or updating pro...

Overview You can make data-driven marketing decisions by A/B testing your SMS messages in flows. You can A/B test your SMS messages in a few ways. You can look at the timing, the content, the numbe...

Overview It’s important to routinely clean your list to remove unengaged recipients. Continuing to send SMS messages to someone who is no longer interested in receiving them can result in spam comp...

Overview A transactional SMS is an essential, non-marketing text message. These messages are created within flows that are triggered by a purchase or other direct interaction with your brand in whi...

Overview Knowing how different groups of subscribers engage with your SMS and MMS marketing messages is important for creating a sending schedule and driving high click rates. Frequently texting th...