SMS References

C Carrier: also referred to as a mobile or wireless carrier. Carriers provide cellular services, allowing phones and tablets to connect with each other. AT&T, T-Mobile, and Verizon are all wireless...

Overview When you have SMS or MMS messages in a flow, you will want to make sure that your audience is engaging with them. In particular, it’s important to check your click, conversion, and unsubsc...

Overview Once you send an SMS or MMS campaign, you may wonder what type of engagement rates to expect. For instance, what is an average click or conversion rate? What is the maximum unsubscribe rat...

Overview Before you begin collecting SMS consent from your customers, it’s important to update your terms of service so that subscribers know what to expect. This article provides an example of ter...

Overview Klaviyo currently accepts several different types of phone number formats for SMS marketing. In this article, you will learn about these accepted formats and tips for importing phone numbe...

SMS Metrics Understanding the metrics pulled into Klaviyo from your recipients’ interaction with your SMS messages is crucial to gaining insight into how your marketing is performing. In this artic...