SMS References

Overview Klaviyo SMS is not available everywhere. Currently, you can only collect SMS consent and send text messages in:  *United States Canada UK *The United States only includes the 50 US state...

Overview SMS is a highly regulated channel and is subject to stringent rules, regulations, and carrier requirements. Certain message content is prohibited and wireless carriers will reject SMS and ...

Overview For SMS, deliverability is defined as whether or not a text message successfully made it to a recipient’s mobile device. Regularly reviewing SMS performance is key to maximizing your ROI, ...

A Alphanumeric sender ID: a type of SMS sending number used in the UK; it cannot send MMS messages or receive any text messages. The sender ID can be customized to match your brand.  C Carrier: als...

Overview When you have SMS or MMS messages in a flow, you will want to make sure that your audience is engaging with them. In particular, it’s important to check your click, conversion, and unsubsc...

Overview Once you send an SMS or MMS campaign, you may wonder what type of engagement rates to expect. For instance, what is an average click or conversion rate? What is the maximum unsubscribe rat...

Overview Before you begin collecting SMS consent from your customers, it’s important to update your terms of service so that subscribers know what to expect. This article provides an example of ter...

Overview Klaviyo currently accepts several different types of phone number formats for SMS marketing. In this article, you will learn about these accepted formats and tips for importing phone numbe...

SMS Metrics Understanding the metrics pulled into Klaviyo from your recipients’ interaction with your SMS messages is crucial to gaining insight into how your marketing is performing. In this artic...