Strategy Guides

Overview Email personalization is at the core of great marketing. Klaviyo makes it easy to send targeted messages to your subscribers to build brand loyalty and brand community. Getting the right m...

Overview Your brand is much more than a product or service— it is a combination of your loyal customers, the dedication of your team, an overall feeling, a mission, and a community built over time....

Overview   Developing a VIP audience allows you to target top-tier customers in an effort to build a community around your brand. Having this exclusive correspondence in place paves a path...

Overview If you're just starting off with SMS marketing, the first step in a successful text messaging strategy is acquiring subscribers to reach out to. Even if you've been using Klaviyo to send y...

Overview SMS messages are an easy way to get information in front of your customers. But with only 160 characters at your disposal, every character matters. Even the greatest call-to-action (CTA) c...

Overview Expected date of next order gives you the ability to predict when your customers will complete their next order. In this article, we’re going to walk you through how to use the feature and...

Overview You have a great idea for a business, but you won’t begin making money until you find your audience and start communicating with them. This guide will walk you through the following: Buil...

Overview Customer Lifetime Value (CLV) is the total amount, both past and predicted, a customer will purchase over their lifetime. In Klaviyo, we track customers' past purchases, as well as predict...