Strategy Guides

Overview In both apps and email clients, dark mode inverts or darkens the colors that the viewer sees on their screen. While dark mode helps reduce eye strain from screen use, it can impact how you...

Overview Subscription services have boomed in recent years, allowing customers to receive the items they need on a cadence that fits their lifestyle. By harnessing the power of Klaviyo, your subscr...

Overview Data-driven decisions are the difference between good and great marketing. When it comes to knowing what your audience will respond well to, A/B testing is your closest ally. An A/B test a...

Overview Even when closed, brick-and-mortar stores can act as an advertising venue for your brand and help drive profit. One way to keep a physical store working for you outside business hours is b...

Overview Your brand community can reach beyond your brand itself. A brand community gives your customers a sense of belonging and amplifies their voices. It's a place where curious customers can go...

Overview Launching virtual products, events, and services is an innovative way to strengthen your brand offering and engage your customers. Virtual products include e-gift cards, subscriptions, onl...

Overview Transforming your brick-and-mortar store to an ecommerce brand can seem like a significant hurdle. After all, you have spent a lot of time and effort creating a precise feel to your in-per...

Overview Email personalization is at the core of great marketing. Klaviyo makes it easy to send targeted messages to your subscribers to build brand loyalty and brand community. Getting the right m...

Overview Your brand is much more than a product or service— it is a combination of your loyal customers, the dedication of your team, an overall feeling, a mission, and a community built over time....

Overview   As your company grows, so will your customer base. As a result, the more customers you have, the more likely your audience will include individuals from different countries. I...

Overview   Developing a VIP audience allows you to target top-tier customers in an effort to build a community around your brand. Having this exclusive correspondence in place paves a path...

Overview If you're just starting off with SMS marketing, the first step in a successful text messaging strategy is acquiring subscribers to reach out to. Even if you've been using Klaviyo to send y...

Overview SMS messages are an easy way to get information in front of your customers. But with only 160 characters at your disposal, every character matters. Even the greatest call-to-action (CTA) c...

Overview Expected date of next order gives you the ability to predict when your customers will complete their next order. In this article, we’re going to walk you through how to use the feature and...

Overview You have a great idea for a business, but you won’t begin making money until you find your audience and start communicating with them. This guide will walk you through the following: Buil...

Overview Customer Lifetime Value (CLV) is the total amount, both past and predicted, a customer will purchase over their lifetime. In Klaviyo, we track customers' past purchases, as well as predict...