Template Tags & Variable Syntax

You will learn Learn about all the available conditions you can use to dynamically display a block, section, or custom-coded piece of content only to certain recipients. To learn how to use these c...

Overview Variable filters can be used to adjust and manipulate the data you show in a campaign, flow, or SMS message. For example, the title filter can be used to apply title case formatting to a p...

Overview Filters allow you to customize the format and content of variables in the messages you send. For a list of filters available to use in the template editor, reference Klaviyo's variable fil...

You will learn Learn how to use dynamic blocks personalize the content of your flow emails. Within a flow, you’re able to personalize the content of your emails based on the event that triggers the...

Overview Learn how to use Klaviyo’s template tags and variables to personalize your marketing messages and provide a customized experience for your subscribers. Are you using Klaviyo’s new template...

Overview The catalog tag allows you to reference specific product information from your catalog within your emails. This is useful when you want to create custom product recommendations, or cross-r...

You will learn Learn how to use the information tracked by the Viewed Product code snippet to display a site visitor's recently viewed items in an email.  About the code snippet For several inte...

You will learn Learn how to dynamically populate and format dates in your Klaviyo templates. You can input dates from profile properties (e.g., birthday) into any message, or event metadata (e.g., ...

You will learn Learn how to use the email template editor’s show/hide feature to show a particular block to certain email recipients, but not all. This feature allows you to target your email conte...

Add an Address to Your Footer With Klaviyo, you can leverage dynamic variable tags to automatically add company information to the footer of your email templates. First, navigate to your Account se...