Template Tags & Variable Syntax

Overview Variable filters can be used to adjust and manipulate the data you show in a campaign, flow, or SMS message. For example, the title filter can be used to apply title case formatting to a p...

Overview Filters allow you to customize the format and content of variables in the messages you send. For a list of filters available to use in the template editor, reference Klaviyo's variable fil...

Overview If you want to show a particular block of your email to some of an email’s recipients, but not to all, you can use the email template editor’s show/hide feature to ensure that your email i...

Overview Within a flow, you’re able to personalize the content of your emails based on the event that triggers the flow. For example, if someone starts a checkout, you can include product images an...

Overview When creating messages, there are a few different ways to customize content so your messages look great and are relevant to your recipients. Klaviyo provides certain template va...

Overview The catalog tag allows you to reference specific product information from your catalog within your emails. This is useful when you want to create custom product recommendations, or cross-r...

Overview For several integrations, Klaviyo's Viewed Product tracking snippet also includes Recently Viewed Product tracking.  For example, in a Shopify integration, this snippet looks like the foll...

Populate Current Day, Week, Month, or Year Date tags give you a quick way to insert the time of a campaign into an email. The date is in the time zone of your account.  Current Day of Month: The c...

Overview The drag-and-drop template builder allows you to use contacts' profile properties and event variables to control who sees a given block in a single email template. If you click the ? mark ...

Add an Address to Your Footer With Klaviyo, you can leverage dynamic variable tags to automatically add company information to the footer of your email templates. First, navigate to your Account se...