Template Tags & Variable Syntax

Overview Variable filters can be used to adjust and manipulate the data you show in a campaign, flow, or SMS message. For example, the title filter can be used to apply title case formatting to a p...

Overview Filters allow you to customize the format and content of variables in the messages you send. For a list of filters available to use in the template editor, reference Klaviyo's variable fil...

You will learn Learn how to use dynamic blocks personalize the content of your flow emails. Within a flow, you’re able to personalize the content of your emails based on the event that triggers the...

Overview Learn how to use Klaviyo’s template tags and variables to personalize your marketing messages and provide a customized experience for your subscribers. Are you using Klaviyo’s new template...

Overview The catalog tag allows you to reference specific product information from your catalog within your emails. This is useful when you want to create custom product recommendations, or cross-r...

Overview For several integrations, Klaviyo's Viewed Product tracking snippet also includes Recently Viewed Product tracking. For example, in a Shopify integration, this snippet looks like the follo...

Populate Current Day, Week, Month, or Year Date tags give you a quick way to insert the time of a campaign into an email. The date is in the time zone of your account.  Current Day of Month: The c...

You will learn Learn how to use the email template editor’s show/hide feature to show a particular block to certain email recipients, but not all. This feature allows you to target your email conte...

Add an Address to Your Footer With Klaviyo, you can leverage dynamic variable tags to automatically add company information to the footer of your email templates. First, navigate to your Account se...