Template Tags & Variable Syntax

You will learn Learn how to add a variable that dynamically populates a recipient’s first name in an email or SMS message. These are supported in campaigns and flows, in the body of a message, and ...

You will learn Learn about all the available conditions you can use to dynamically display a block, section, or custom-coded piece of content in an email template only to certain recipients. To lea...

You will learn Learn how filters work and how to use them to customize variables. Filters allow you to customize the format and content of variables in the messages you send. For a list of filters ...

You will learn Learn about different filters, what they do, and examples of how they should be formatted. Variable filters can be used to adjust and manipulate the data you show in a campaign, flow...

You will learn Learn how to use the catalog tag, which allows you to reference specific product information from your catalog within your emails and SMS messages. This is useful when you want to cr...

You will learn Learn how to use Klaviyo’s Viewed Product tracking to include a reminder of the items someone has recently viewed in your next email.  Before you begin Before taking the following s...

You will learn Learn how to dynamically populate and format dates in your Klaviyo templates. You can input dates from profile properties (e.g., birthday) into any message, or event metadata (e.g., ...

You will learn Learn how to use Klaviyo's company-specific template tags to add your company's name and address to the footer of your emails. If you ever update your company name or address in your...