Template Design Best Practices

Overview Learn how to display your brand’s logo in recipients’ inboxes next to your from address using Brand Indicators for Message Identification (BIMI). Implementing BIMI can increase brand recog...

Overview  Learn about the opportunities and limitations of using fonts online, and how to send emails that align with your brand.  Learn how to use custom fonts in Klaviyo’s new template editor or...

Overview In both apps and email clients, dark mode inverts or darkens the colors that the viewer sees on their screen. While dark mode helps reduce eye strain from screen use, it can impact how you...

Overview Anchor links are an easy way to create a personalized on-site experience for your customers coming from different emails, advertisements, or even in-person events. You can use anchor links...

Overview If you run virtual or in-person events for your customers, being able to add events to your customers’ calendars is a great way to engage them with your brand and stay top of mind. If you ...

Overview When designing your emails and signup forms, you’ll want to make sure your designs are accessible to all of your recipients. Although taking the time to do the extra work may seem like a h...

You will learn Learn how to use countdown timers to add a sense of urgency to your emails and forms. These work particularly well for flash sales, special promotions, or holiday messaging. While Kl...

Overview Klaviyo will automatically optimize all emails for mobile viewing, though if your template is larger than 600px you may experience optimization issues on some mobile clients. You can also ...

You will learn Learn what types of features can be embedded in an email, how to avoid deliverability issues caused by embedding unsupported content, and creating a positive experience for your emai...

Overview Before you hit the ground running with Klaviyo, we recommend creating one or more base templates that you can use as a foundation for most of your marketing emails. Having well-branded bas...

Overview When considering the use of emojis (or emoticons) in subject lines or email content, the main concern is how reliably they will display across popular email clients. If a character you use...

Overview Klaviyo, like most email service providers, doesn’t support adding attachments to campaign or flow emails. This is to prevent triggering spam filters, decrease email load time, and protect...

Overview With a custom web feed, you can connect your Instagram content to your emails and dynamically display your latest Instagram photos, captions, and more. In this article, you will learn how ...