Template Design Best Practices

Overview Anchor links are an easy way to create a personalized on-site experience for your customers coming from different emails, advertisements, or even in-person events. You can use anchor links...

Overview If you run virtual or in-person events for your customers, being able to add events to your customers’ calendars is a great way to engage them with your brand and stay top of mind. If you ...

Overview When designing your emails and signup forms, you’ll want to make sure your designs are accessible to all of your recipients. Although taking the time to do the extra work may seem like a h...

Overview Countdown timers or clocks are a great way to add a sense of urgency to your emails and forms. This works particularly well for flash sales, special promotions, or holiday messaging. While...

General Guidelines Even the world’s most beautiful email template can be ruined by bad images. To ensure you don't fall victim to some common issues using images in your email templates, adhere to ...

Overview Klaviyo will automatically optimize all emails for mobile viewing, though if your template is larger than 600px you may experience optimization issues on some mobile clients. You can also ...

Overview Coupons or discounts can be a great way to bring your customers back if they haven't returned recently or to reward them for subscribing to your newsletter. There are multiple ways to uplo...

Embedding Assets Directly in an Email Most major email clients (such as Gmail) view embedded content such as surveys, forms, videos, and other widgets as a security threat. These email clients will...

Overview Before you hit the ground running with Klaviyo, we recommend creating one or more base templates that you can use as a foundation for most of your marketing emails. Having well-branded bas...

Overview Using video or gif in an email is a great way to engage your subscribers. Email clients don't all support the ability to play video from the inbox, so we recommend the following options if...

Overview When considering the use of emojis (or emoticons) in subject lines or email content, the main concern is how reliably they will display across popular email clients. If a character you use...

Overview Klaviyo, like most email service providers, doesn’t support adding attachments to campaign or flow emails. This is to prevent triggering spam filters, decrease email load time, and protect...

Overview With a custom web feed, you can connect your Instagram content to your campaign and flow emails and dynamically display your latest Instagram photos, captions, and more. This guide shows y...