Template Design Best Practices

Overview Countdown timers or clocks are a great way for marketers to add a sense of urgency to their emails. This works particularly well for sale emails, flash sale emails, or holiday emails. Whil...

General Guidelines Even the world’s most beautiful email template can be ruined by bad images. To ensure you don't fall victim to some common issues using images in your email templates, adhere to ...

Overview Klaviyo will automatically optimize all emails for mobile viewing, though if your template is larger than 600px you may experience optimization issues on some mobile clients. You can also ...

Overview Coupons or discounts can be a great way to bring your customers back if they haven't returned recently or to reward them for subscribing to your newsletter. There are multiple ways to uplo...

Embedding Assets Directly in an Email Most major email clients (such as Gmail) view embedded content such as surveys, forms, videos, and other widgets as a security threat. These email clients will...

Overview Before you hit the ground running with Klaviyo, we recommend creating one or more base templates that you can use as a foundation for all your marketing emails. A useful base template, for...

Overview Using video is a great way to engage your subscribers. Email clients don't all support the ability to play video from the inbox, so we recommend the following options if you would like to ...

Overview When considering the use of emojis (or emoticons) in Subject Lines or email content, the main concern is how reliably they will display across popular email clients. If a character you use...

Overview Klaviyo, like most email service providers, doesn’t support adding attachments to campaign or flow emails. This is to prevent triggering spam filters, decrease email load time, and protect...