Template Design Best Practices

You will learn Learn how to create one or more base templates to use as a foundation for your marketing emails. Having well-branded base templates will save you time when you’re emailing your custo...

You will learn Learn what dark mode is, plus best practices to ensure that your emails are optimized for both dark and light modes. In both apps and email clients, dark mode inverts or darkens the ...

You will learn  Learn about the opportunities and limitations of using fonts online, and how to send emails that align with your brand.  Learn how to use custom fonts in Klaviyo’s new template edi...

You will learn  Learn how to use Klaviyo’s AI-powered subject line assistant to improve your subject lines and streamline your campaign sending process. Choose an auto-generated subject line that’s...

You will learn Learn how to display your brand’s logo in recipients’ inboxes next to your from address using Brand Indicators for Message Identification (BIMI). Implementing BIMI can increase brand...

You will learn Learn how to use anchor links to target your signup forms, or in email and SMS messages to direct visitors to a particular section of a webpage.  Anchor links are an easy way to crea...

You will learn Learn how to share a link to a PDF or Word Doc with your recipients, which is the preferred method to deliver files via marketing emails while maintaining your deliverability. Klaviy...

You will learn Learn how to create an "add to calendar" button in your emails so your subscribers can easily RSVP to your events in their calendars by simply clicking a link. If you run virtual or ...

You will learn Learn how to make your emails and signup forms more accessible. When designing your emails and signup forms, you’ll want to make sure your designs are accessible to all of your recip...

You will learn Learn how to use countdown timers to add a sense of urgency to your emails. These work particularly well for flash sales, special promotions, or holiday messaging. Klaviyo does not h...

You will learn Learn about the default mobile optimization settings Klaviyo offers for emails, as well as tools for customizing how your message appears across devices. You can also choose to disab...

You will learn Learn what types of features can be embedded in an email, how to avoid deliverability issues caused by embedding unsupported content, and creating a positive experience for your emai...

You will learn Learn about the important considerations to make when using emojis in your subject lines and email content, particularly how differently emojis display across various clients.  If a ...