Template Design Best Practices

Overview In both apps and email clients, dark mode inverts or darkens the colors that the viewer sees on their screen. While dark mode helps reduce eye strain from screen use, it can impact how you...

Overview You can report on your coupons by exporting the data directly from Klaviyo. It’s possible to export information about both Klaviyo-generated and uploaded coupons. For Klaviyo coupons, you ...

Overview You can see the history of any Klaviyo-generated coupon codes. In addition, you can see what code a certain customer used in their individual profile. You can then export this history to s...

Overview You can edit all coupons that Klaviyo generates. However, you will not be able to edit a coupon if it’s used in a campaign that is scheduled or currently sending — the campaign will need t...

Overview Anchor links are an easy way to create a personalized on-site experience for your customers coming from different emails, advertisements, or even in-person events. You can use anchor links...

Overview If you run virtual or in-person events for your customers, being able to add events to your customers’ calendars is a great way to engage them with your brand and stay top of mind. If you ...

Overview When designing your emails and signup forms, you’ll want to make sure your designs are accessible to all of your recipients. Although taking the time to do the extra work may seem like a h...

Overview Countdown timers or clocks are a great way to add a sense of urgency to your emails and forms. This works particularly well for flash sales, special promotions, or holiday messaging. While...

Overview Klaviyo will automatically optimize all emails for mobile viewing, though if your template is larger than 600px you may experience optimization issues on some mobile clients. You can also ...

Overview Coupons or discounts can be a great way to bring your customers back if they haven't returned recently or to reward them for subscribing to your newsletter. There are multiple ways to uplo...

Overview Most major email clients (such as Gmail) view embedded content such as surveys, forms, videos, and other widgets as a security threat. These email clients will often strip out this embedde...

Overview Before you hit the ground running with Klaviyo, we recommend creating one or more base templates that you can use as a foundation for most of your marketing emails. Having well-branded bas...

Overview When considering the use of emojis (or emoticons) in subject lines or email content, the main concern is how reliably they will display across popular email clients. If a character you use...

Overview Klaviyo, like most email service providers, doesn’t support adding attachments to campaign or flow emails. This is to prevent triggering spam filters, decrease email load time, and protect...

Overview With a custom web feed, you can connect your Instagram content to your campaign and flow emails and dynamically display your latest Instagram photos, captions, and more. This guide shows y...