How to create a base template
You will learn
Learn how to create one or more base templates to use as a foundation for your marketing emails. Having well-branded base templates will save you time when you’re emailing your custo...
Read More...
Dark mode template design best practices reference
You will learn
Learn what dark mode is, plus best practices to ensure that your emails are optimized for both dark and light modes.
In both apps and email clients, dark mode inverts or darkens the ...
Read More...
Understanding fonts in email
You will learn
Learn about the opportunities and limitations of using fonts online, and how to send emails that align with your brand.
Learn how to use custom fonts in Klaviyo’s new template edi...
Read More...
How to use Klaviyo’s subject line assistant
You will learn
Learn how to use Klaviyo’s AI-powered subject line assistant to improve your subject lines and streamline your campaign sending process. Choose an auto-generated subject line that’s...
Read More...
About BIMI
You will learn
Learn how to display your brand’s logo in recipients’ inboxes next to your from address using Brand Indicators for Message Identification (BIMI). Implementing BIMI can increase brand...
Read More...
How to use anchor links in your messages and forms
You will learn
Learn how to use anchor links to target your signup forms, or in email and SMS messages to direct visitors to a particular section of a webpage.
Anchor links are an easy way to crea...
Read More...
How to add an attachment to an email
You will learn
Learn how to share a link to a PDF or Word Doc with your recipients, which is the preferred method to deliver files via marketing emails while maintaining your deliverability. Klaviy...
Read More...
How to make an add to calendar event in a button, link, or image
You will learn
Learn how to create an "add to calendar" button in your emails so your subscribers can easily RSVP to your events in their calendars by simply clicking a link. If you run virtual or ...
Read More...
Accessibility in emails and forms best practice reference
You will learn
Learn how to make your emails and signup forms more accessible. When designing your emails and signup forms, you’ll want to make sure your designs are accessible to all of your recip...
Read More...
How to add a countdown timer to an email
You will learn
Learn how to use countdown timers to add a sense of urgency to your emails. These work particularly well for flash sales, special promotions, or holiday messaging. Klaviyo does not h...
Read More...
Understanding mobile email optimization
You will learn
Learn about the default mobile optimization settings Klaviyo offers for emails, as well as tools for customizing how your message appears across devices. You can also choose to disab...
Read More...
How to embed assets directly in an email
You will learn
Learn what types of features can be embedded in an email, how to avoid deliverability issues caused by embedding unsupported content, and creating a positive experience for your emai...
Read More...
How to use emojis in subject lines and email templates
You will learn
Learn about the important considerations to make when using emojis in your subject lines and email content, particularly how differently emojis display across various clients.
If a ...
Read More...