Best Practices for Dark Mode Template Design
Overview
In both apps and email clients, dark mode inverts or darkens the colors that the viewer sees on their screen. While dark mode helps reduce eye strain from screen use, it can impact how you...
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Export Coupon Information
Overview
You can report on your coupons by exporting the data directly from Klaviyo. It’s possible to export information about both Klaviyo-generated and uploaded coupons. For Klaviyo coupons, you ...
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View Coupon History
Overview
You can see the history of any Klaviyo-generated coupon codes. In addition, you can see what code a certain customer used in their individual profile. You can then export this history to s...
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Edit Coupons in Klaviyo
Overview
You can edit all coupons that Klaviyo generates. However, you will not be able to edit a coupon if it’s used in a campaign that is scheduled or currently sending — the campaign will need t...
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How to Use Anchor Links in Your Messages and Forms
Overview
Anchor links are an easy way to create a personalized on-site experience for your customers coming from different emails, advertisements, or even in-person events. You can use anchor links...
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How to Make an Add to Calendar Event in a Button, Link, or Image
Overview
If you run virtual or in-person events for your customers, being able to add events to your customers’ calendars is a great way to engage them with your brand and stay top of mind. If you ...
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Best Practices for Building Accessible Emails and Forms
Overview
When designing your emails and signup forms, you’ll want to make sure your designs are accessible to all of your recipients. Although taking the time to do the extra work may seem like a h...
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How to Add a Countdown Timer to Your Emails and Signup Forms
Overview
Countdown timers or clocks are a great way to add a sense of urgency to your emails and forms. This works particularly well for flash sales, special promotions, or holiday messaging. While...
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Optimize Your Emails for Mobile
Overview
Klaviyo will automatically optimize all emails for mobile viewing, though if your template is larger than 600px you may experience optimization issues on some mobile clients. You can also ...
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How to Use Coupon Codes in Klaviyo
Overview
Coupons or discounts can be a great way to bring your customers back if they haven't returned recently or to reward them for subscribing to your newsletter.
There are multiple ways to uplo...
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How to Embed Assets Directly in an Email
Overview
Most major email clients (such as Gmail) view embedded content such as surveys, forms, videos, and other widgets as a security threat. These email clients will often strip out this embedde...
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How to Create a Base Template
Overview
Before you hit the ground running with Klaviyo, we recommend creating one or more base templates that you can use as a foundation for most of your marketing emails. Having well-branded bas...
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Using Emojis in Subject Lines and Email Templates
Overview
When considering the use of emojis (or emoticons) in subject lines or email content, the main concern is how reliably they will display across popular email clients.
If a character you use...
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How to Add an Attachment to an Email
Overview
Klaviyo, like most email service providers, doesn’t support adding attachments to campaign or flow emails. This is to prevent triggering spam filters, decrease email load time, and protect...
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Using Instagram Content in Emails
Overview
With a custom web feed, you can connect your Instagram content to your emails and dynamically display your latest Instagram photos, captions, and more.
In this article, you will learn how ...
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