How to create a text-only email
You will learn
Learn how to send a simple text-only email in Klaviyo. Plain text emails can contain limited formatting and images, but are generally much simpler in style and structure than HTML em...
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How to create, edit, delete, and manage templates
You will learn
Learn how to create, edit, delete, and manage your email templates in the Email Templates tab.
Create a template
Follow these steps to create a new template.
Navigate to Content > ...
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How to save an email template
You will learn
Learn how to save an email template to reuse in the future. Saving email templates is an easy way to cut down time building your campaigns or flow emails, as saved templates can be u...
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How to add and update your default brand styles in Klaviyo
You will learn
Learn how to set and update your brand styles in Klaviyo. These styles (which include default font, your company logo, colors, and more) are used in your Klaviyo templates, campaigns...
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Optimal email template width reference
You will learn
Learn why the default width for email templates is 600px, why this is an industry standard for marketing emails today, and how to ensure your emails look consistent across devices.
...
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How to edit the plain text version of an HTML email
You will learn
Learn how to customize the plain-text version of HTML emails (i.e., emails built with Klaviyo's drag-and-drop editor).
This article teaches you how to customize the automatically g...
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How to import a custom HTML template
You will learn
Learn how to import a custom HTML template into Klaviyo.
We only recommend using custom HTML for technically savvy marketers, or for anyone who has access to a developer. While our...
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How to export the HTML for an email template
You will learn
Learn how to export the HTML for an email designed in Klaviyo's drag-and-drop editor. After downloading a message's HTML, you can use the HTML to perform accessibility testing, edit ...
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How to add a custom web feed in an email
You will learn
Learn how to add and use a custom web feed within an email. A custom web feed allows you to dynamically populate a feed of data from an external URL within a Klaviyo email. Before se...
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