Deliverability Explanations

You will learn Learn more about how to set up dedicated click tracking to have your links display as your own custom, branded links. What is dedicated click tracking? Dedicated click tracking allow...

You will learn Learn more about dedicated vs. shared IPs, their benefits and drawbacks, and how IPs are used in your sending infrastructure. Note that dedicated IPs are only available to accounts t...

You will learn Learn more about dedicated sending domains, how they differ from a shared domain, and when they may be beneficial for your business to use. In the world of email marketing, your send...

You will learn Learn more about the process for warming and setting up dedicated IP addresses. Dedicated IP addresses (not to be confused with dedicated sending domains) are used by Klaviyo managed...

You will learn Learn more about the differences between warming and ramping, and when to perform either as you start with email marketing or edit your sending infrastructure. These terms are often ...

You will learn Learn about guided warming in Klaviyo, which makes it easy to warm your sending infrastructure.Warming your sending infrastructure trains inbox providers to view you as a “good sende...

You will learn Learn about the email authentication protocols that are used to prevent email fraud and their benefits.  About email authentication “Email authentication” refers to the technical sta...

You will learn Learn how to meet the t-online.de requirements for inbox placement. t-online.de is an inbox provider predominantly used by German subscribers with unique requirements for inbox place...

You will learn When setting up a dedicated sending domain, you will need to choose an associated subdomain or prefix. In this article, you will learn more about how to choose a subdomain that is ri...

You will learn  Learn about spam traps and how to prevent sending to them, so you can protect your deliverability.  What is a spam trap?  A spam trap is an email address used to identify senders wh...

You will learn Learn about the reasons that emails can bounce, as well as how to view and suppress bounces in Klaviyo. A "bounce" occurs when an email is either not successfully delivered or is rej...

You will learn Learn about some potential reasons why you may see Klaviyo preview emails land in your spam folder. Reach out to our customer success team if you need any additional support. Preview...

You will learn Learn about Gmail's tabbed inbox, and key considerations to help you land in the primary inbox. Google uses its own complex system to scan and automatically sort incoming emails. Whi...