Deliverability Explanations

Overview Warming your sending infrastructure trains inbox providers to view you as a “good sender.” This is essential any time you move to a new email service provider or update your DNS records (e...

Overview DMARC is a protocol designed to give domain owners the ability to protect their domain from unauthorized users sending emails, commonly known as email spoofing. In this article, you will l...

Overview A spam trap is an email address used to identify senders who are not following best practices or sending unsolicited email. Spam traps are commonly used to place senders in the spam folder...

Overview There are a few best practice steps you can take when getting started with Klaviyo that help you get set up for future success. This article covers the basics of updating your email sendin...

Overview A "bounce" occurs when an email is either not successfully delivered or is rejected by the recipient's email provider. If your account has a high number of bounces, this can have a negativ...

Overview There are several reasons why you may see Klaviyo preview emails land in your spam folder. This article will run through some possibilities. Reach out to our Customer Success Team if you n...

Overview Google uses its own complex system to scan and automatically sort incoming emails. While this sorting process is powered by algorithms that are not made public, as an email marketer, you m...