Deliverability Explanations

You will learn Learn more about how to set up dedicated click tracking to have your links display as your own custom, branded links. What is dedicated click tracking? Dedicated click tracking allow...

You will learn Learn more about dedicated vs. shared IPs, their benefits and drawbacks, and how IPs are used in your sending infrastructure. Note that dedicated IPs are only available to accounts t...

You will learn Learn more about dedicated sending domains, how they differ from a shared domain, and when they may be beneficial for your business to use. In the world of email marketing, your send...

You will learn Learn more about the process for warming and setting up dedicated IP addresses. Dedicated IP addresses (not to be confused with dedicated sending domains) are used by Klaviyo managed...

You will learn Learn more about the differences between warming and ramping, and when to perform either as you start with email marketing or edit your sending infrastructure. These terms are often ...

You will learn Warming your sending infrastructure trains inbox providers to view you as a “good sender.” This is essential any time you move to a new email service provider. In Klaviyo, we aim to ...

Overview DMARC is a protocol designed to give domain owners the ability to protect their domain from unauthorized users sending emails, commonly known as email spoofing. In this article, you will l...

You will learn Learn how to meet the t-online.de requirements for inbox placement. t-online.de is an inbox provider predominantly used by German subscribers with unique requirements for inbox place...

You will learn When setting up a dedicated sending domain, you will need to choose an associated subdomain or prefix. In this article, you will learn more about how to choose a subdomain that is ri...

Overview A spam trap is an email address used to identify senders who are not following best practices or sending unsolicited email. Spam traps are commonly used to place senders in the spam folder...

Overview There are a few best practice steps you can take when getting started with Klaviyo that help you get set up for future success. This article covers the basics of updating your email sendin...

Overview A "bounce" occurs when an email is either not successfully delivered or is rejected by the recipient's email provider. If your account has a high number of bounces, this can have a negativ...

Overview There are several reasons why you may see Klaviyo preview emails land in your spam folder. This article will run through some possibilities. Reach out to our Customer Success Team if you n...

Overview Google uses its own complex system to scan and automatically sort incoming emails. While this sorting process is powered by algorithms that are not made public, as an email marketer, you m...