Deliverability Best Practices

Overview Open rates allow you to measure customer engagement and monitor your deliverability and performance. When you send a campaign that results in a critically low open rate, Klaviyo will alert...

Overview Spam traps are fake email addresses that live on the web for the purpose of finding people who may be illegitimately acquiring contacts. Internet Service Providers (ISPs) flag a domain if ...

Overview Klaviyo's close integration with your website and ecommerce platform means that you'll have a vast amount of data at your disposal, particularly for building segments and flows. Klaviyo pu...

Overview There are a few quick steps you can take when getting started with Klaviyo that help you get set up for future success. This article covers the basics of updating your email sending infras...

Overview Cleaning unengaged or inactive profiles from your list improves a number of aspects about the quality of your list. For example, list cleaning allows you to accomplish the following: Redu...