Analytics Explanations

Overview The Custom Reports Library is a repository of pre-built reports designed to answer the business questions that matter most to you. You can either browse all options or refine your search t...

You will learn You will learn more about Klaviyo's message attribution and when it applies to different reporting tools. Within Klaviyo, there are various analytics tools that focus specifically on...

You will learn Learn about the Subscribed to List metric, which appears on a customer’s profile whenever they subscribe to a list in Klaviyo. This includes:  When someone fills out a Klaviyo signu...

Overview Subscribers arrive at your website in a variety of ways, from typing out the URL directly to clicking into a social media ad; likewise, there are multiple types of forms through which they...

You will learn Learn more about how Klaviyo uses cookies as a part of our web tracking to gather information and help improve conversion rates and email performance. This article explains the speci...

Overview For each campaign and flow sent, Klaviyo automatically tracks conversions. This allows you to analyze the performance of your owned marketing channels across your account. In this article,...

You will learn Learn what UTM tracking is, how it works, and how you can use it in your Klaviyo messages to gain a deeper understanding of your marketing performance.  Looking to add UTM parameter...

Overview Initial Source tracks how a profile navigated to your website. This shows you the initial point of acquisition when a person first comes into contact with your brand. In this article, you ...

Overview Once you begin sending regular campaigns and have flows live in your account, your Klaviyo dashboard will provide a helpful summary of your account's activity. When you log into Klaviyo, y...

Overview The Performance Dashboard provides a detailed overview of how your different communication channels perform over time, as well as suggestions to improve going forward. Here, you can analyz...