Understanding the Subscribed to List Metric
Overview
The Subscribed to List metric appears on a customer’s profile when they are added to your list via a Klaviyo signup form or through Quick Add. It does not always trigger when someone is ad...
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How Segment Engagement Reports Can Help You Judge Lead Quality
Overview
Subscribers arrive at your website in a variety of ways, from typing out the URL directly to clicking into a social media ad; likewise, there are multiple types of forms through which they...
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About Cookies in Klaviyo
Overview
Klaviyo uses cookies as a part of our web tracking model to gather information to improve conversion rates and email performance. This article explains the specific cookies we use and thei...
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Understanding Conversion Tracking
Overview
For each campaign and flow sent, Klaviyo automatically tracks conversions. This allows you to analyze the performance of your owned marketing channels across your account. In this article,...
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Understanding UTM Tracking in Klaviyo
Overview
When creating a campaign or flow, you can have Klaviyo automatically add UTM tracking parameters to links so that you can see the results in Google Analytics. It is possible to customize t...
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About Initial Source Tracking with JavaScript
Overview
Initial Source tracks how a profile navigated to your website. This shows you the initial point of acquisition when a person first comes into contact with your brand. In this article, you ...
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About The Klaviyo Dashboard
Overview
Once you begin sending regular campaigns and have flows live in your account, your dashboard will provide a helpful summary of your account's activity. When you log into Klaviyo, you'll be...
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Understanding The Performance Dashboard
Overview
The Performance Dashboard provides a detailed overview of how your different communication channels perform over time, as well as suggestions to improve going forward. Here, you can analyz...
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