Analytics Explanations

You will learn Learn how to use the new home experience to see how your email, SMS, or push marketing channels are contributing to your conversion goals. You will also be able to review highlights ...

You will learn Learn more about the Custom Reports Library and how to access it in Klaviyo.he Custom Reports Library is a repository of pre-built reports designed to answer the business questions t...

You will learn Learn about Klaviyo's message attribution reporting or the ability to review which of your messages or channels led to customer actions. Message attribution looks at when an email or...

You will learn Learn about the Subscribed to List metric, which appears on a customer’s profile whenever they subscribe to a list in Klaviyo. This includes:  When someone fills out a Klaviyo signu...

You will learn Learn how to use the Klaviyo segment engagement report to adjust your email habits and retain subscribers. Subscribers arrive at your website in a variety of ways, from typing out th...

You will learn Learn more about how Klaviyo uses cookies as a part of our web tracking to gather information and help improve conversion rates and email performance. This article explains the speci...

You will learn Learn how conversion tracking works for both SMS and email and how to edit these settings. For each campaign and flow sent, Klaviyo automatically tracks conversions. This allows you ...

You will learn Learn what UTM tracking is, how it works, and how you can use it in your Klaviyo messages to gain a deeper understanding of your marketing performance.  Looking to add UTM parameter...

You will learn Learn where to find the Initial Source property on a profile and understand how it tracks when a person first comes into contact with your brand.   Accessing the initial source infor...

You will learn Learn what each tab of your Klaviyo dashboard entails, how you can use each, and the insights they will provide about your account's health. Once you begin sending regular campaigns ...

You will learn Learn more about the performance dashboard and how it's helpful in analyzing both your business trends and helping to craft strategies to grow your business. The performance dashboar...