Segment How-Tos

You will learn Learn how to offer your subscribers the option to opt out of emails and SMS related to Mother’s Day or Father’s Day, as well as how to exclude those who opt out of those messages. Th...

Overview Learn how to identify Apple’s Mail Privacy Protection (MPP) opens in your Klaviyo segments, including how to build segments that aren’t inflated by these automatic opens. Head to Klaviyo’s...

You will learn Learn how to segment your audience based on birthday and view example segments that you can build in your own account. With segmentation, you can group profiles by age and date of bi...

You will learn Learn how to segment using average order value (AOV). AOV is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). You ...

Overview When sending an important email campaign, it is useful to know who in your audience does not open your message. With this knowledge, you can retarget non-openers on other channels (e.g., s...

You will learn Learn how to upload a CSV of subscribers that have opted in to marketing for one or more channels, and how to use consent information in your segments.  What is consent? The $consent...

Overview By creating and analyzing the right segments, you can glean information about who enters your account through Klaviyo forms. This information will show you which forms work best for your a...

Overview Creating a sending schedule based on customer engagement is key to achieving strong open rates and maintaining a positive relationship with your subscribers. Sending too often to unengaged...

Overview Recent cart abandoners are a great audience to retarget through channels outside of email. For example, you can create a recent cart abandoners segment and sync it to Facebook Custom Audie...

You will learn Learn how to use segments to identify active profiles in your account that haven't yet explicitly opted in to email marketing. When sending campaigns, it can be useful to exclude thi...

You will learn Learn how to create a customer lifetime value (CLV) segment and export any key CLV information. CLV is part of Klaviyo's predictive analytics and can be a powerful tool to use in seg...

You will learn Learn how to use segmentation to identify the engagement level of your audience and take the first steps toward providing more relevant marketing communications. In this article, we'...

Overview Allowing your subscribers to choose how often they hear from you is a great way to maintain engagement and reduce unsubscribes. If you come on too strong and email your subscribers very fr...

Overview A repeat purchaser segment allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows you to gain insight into your cust...

You will learn Learn how to identify your least engaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you've identified your unengaged subscr...

Overview You can isolate a group of people that have all purchased a particular item but have not also purchased one or more related items to create a cross sell segment. For example, if someone pu...

You will learn Learn how to use location-based segments to run a specific campaign by region, target a form to customers in a particular area, or better understand a subset of your customers. Note ...

You will learn Learn how to create an engaged segment, which can help you follow deliverability best practices and improve your open, click, and conversion rates.  Sending to unengaged subscribers ...

You will learn Learn how to identify VIPs from your customer base using Klaviyo segments, which can be useful if you run a rewards program or want to know who your most valuable customers are. In t...

You will learn Learn how to clone an existing segment from your account in order to iterate on it or make slightly different versions.  For example, if you have a segment of recent purchasers and y...