How to allow subscribers to opt out of Mother's Day or Father's Day messages
You will learn
Learn how to offer your subscribers the option to opt out of emails and SMS related to Mother’s Day or Father’s Day, as well as how to exclude those who opt out of those messages. Th...
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How to Identify iOS15 Mail Privacy Protection Opens
Overview
Learn how to identify Apple’s Mail Privacy Protection (MPP) opens in your Klaviyo segments, including how to build segments that aren’t inflated by these automatic opens. Head to Klaviyo’s...
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How to create segments based on birthdays
You will learn
Learn how to segment your audience based on birthday and view example segments that you can build in your own account.
With segmentation, you can group profiles by age and date of bi...
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How to segment using average order value (AOV)
You will learn
Learn how to segment using average order value (AOV). AOV is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). You ...
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How to Create a Non-Opener Segment
Overview
When sending an important email campaign, it is useful to know who in your audience does not open your message. With this knowledge, you can retarget non-openers on other channels (e.g., s...
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How to upload and segment with consent
You will learn
Learn how to upload a CSV of subscribers that have opted in to marketing for one or more channels, and how to use consent information in your segments.
What is consent?
The $consent...
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How to segment for form results
You will learn
Learn how to create segments to see who submits your Klaviyo forms and how they responded. By creating and analyzing the right segments, you can glean information about who enters yo...
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Creating a sending schedule based on email engagement reference
You will learn
Learn how to create a sending schedule based on customer engagement. This is key to achieving strong open rates and maintaining a positive relationship with your subscribers. Sendin...
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How to create and target a segment of recent cart abandoners
You will learn
Learn how to identify site visitors who have recently abandoned a cart in order to target them across marketing channels. For example, you can create a recent cart abandoners segment...
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How to create a not opted-in segment
You will learn
Learn how to use segments to identify active profiles in your account that haven't yet explicitly opted in to email marketing. When sending campaigns, it can be useful to exclude thi...
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How to segment by customer lifetime value (CLV)
You will learn
Learn how to create a customer lifetime value (CLV) segment and export any key CLV information. CLV is part of Klaviyo's predictive analytics and can be a powerful tool to use in seg...
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How to create customer engagement tiers
You will learn
Learn how to use segmentation to identify the engagement level of your audience and take the first steps toward providing more relevant marketing communications. In this article, we'...
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How to create email frequency segments
You will learn
Learn how to provide different email frequency preferences to your subscribers so you can preemptively set expectations and provide more relevant content. Allowing your subscribers t...
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How to create a repeat purchaser segment
You will learn
Learn how to create a repeat purchaser segment, which allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows y...
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How to create an unengaged segment
You will learn
Learn how to identify your least engaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you've identified your unengaged subscr...
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How to create a cross sell segment
You will learn
Learn how to identify a group of people who have purchased a particular item but have not purchased a specific related item, in order to target them with a cross sell message. For ex...
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How to create a location-based segment
You will learn
Learn how to use location-based segments to run a specific campaign by region, target a form to customers in a particular area, or better understand a subset of your customers. Note ...
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How to create an engaged segment
You will learn
Learn how to create an engaged segment, which can help you follow deliverability best practices and improve your open, click, and conversion rates.
Sending to unengaged subscribers ...
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How to create a segment of VIP customers
You will learn
Learn how to identify VIPs from your customer base using Klaviyo segments, which can be useful if you run a rewards program or want to know who your most valuable customers are. In t...
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How to clone a segment
You will learn
Learn how to clone an existing segment from your account in order to iterate on it or make slightly different versions.
For example, if you have a segment of recent purchasers and y...
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