Segment Best Practices

Overview When sending campaigns, it can be useful to exclude a segment of contacts who are not opted in to receive marketing emails from you. This can be done in lieu of adding conditions to your t...

Using segmentation to identify the engagement level of your audience is one of the first steps to providing more relevant marketing communications. In this article, we'll walk through how to create...

Klaviyo automatically tracks profiles' first point of contact with your brand. This information is recorded in the How They Found You section on a profile page and can be used to build segments und...

Overview Allowing your subscribers to choose how often they hear from you is a great way to maintain engagement and reduce unsubscribes. If you come on too strong and send to your subscribers very ...

Segment Conditions Here are the conditions for this segment: What someone has done (or not done) >Has Placed Order > is at least 2 > over all time Options for Further Targeting Adjust FrequencyIf...

Overview Isolate a group of people that have all purchased a particular item, but have not also purchased one or more related items to create a cross-sell segment.  For example, if someone purchase...

Overview Creating segments based on contacts' locations can be particularly helpful if you are running a location-specific campaign.  Klaviyo determines a contact's location when syncing a billing ...

Overview Creating a segment of our VIP customers can be useful if you are running a rewards program or would like to know who your most valuable customers are. There are two primary approaches you ...

Overview After you create a segment, you may want to iterate on it down the line without changing the conditions of the original segment. You can do this by cloning your original segment. You can t...