How to Create Segments Based on Birthdays
Overview
With segmentation, you can group profiles by age and date of birth to better understand their interactions with your brand and send them targeted marketing content around their birthday. I...
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How to Segment Using Average Order Value (AOV)
Overview
Average order value (AOV) is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). You can use AOV to create segments for hig...
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How to Create SMS Segments
Overview
Segmentation allows you to better understand your audience and send targeted messages in Klaviyo. While you may already be familiar with the basics of segmentation for email, in this artic...
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How to Create a Non-Opener Segment
Overview
When sending an important email campaign, it is useful to know who in your audience does not open your message. With this knowledge, you can retarget non-openers on other channels (e.g., s...
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How to Upload and Segment with Consent
Overview
The subscribers in your account may opt-in to multiple forms of marketing, and thus have multiple consent values attributed to their profiles. In this article, you will learn how to upload...
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How to Segment for Form Results
Overview
By creating and analyzing the right segments, you can glean information about who enters your account through Klaviyo forms. This information will show you which forms work best for your a...
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How to Create a Sending Schedule Based on Email Engagement
Overview
Creating a sending schedule based on customer engagement is key to achieving strong open rates and maintaining a positive relationship with your subscribers. Sending too often to unengaged...
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How to Create and Target a Segment of Recent Cart Abandoners
Overview
Recent cart abandoners are a great audience to retarget through channels outside of email. For example, you can create a recent cart abandoners segment and sync it to Facebook Custom Audie...
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How to Create a Not Opted-in Segment
Overview
When sending campaigns, it can be useful to exclude a segment of contacts who have not opted in to your email marketing. This can be done in lieu of adding conditions to your target segmen...
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How to Segment by Customer Lifetime Value (CLV)
Overview
Customer Lifetime Value (CLV) is part of Klaviyo's predictive analytics and can be a powerful tool to use in segmentation. It is the total amount, both past and predicted, that a customer ...
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How to Create Customer Engagement Tiers
Overview
Using segmentation to identify the engagement level of your audience is one of the first steps to providing more relevant marketing communications. In this article, we'll walk through how ...
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How to Create Email Frequency Segments
Overview
Allowing your subscribers to choose how often they hear from you is a great way to maintain engagement and reduce unsubscribes. If you come on too strong and email your subscribers very fr...
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How to Create a Repeat Purchaser Segment
Overview
A repeat purchaser segment allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows you to gain insight into your cust...
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How to Create an Unengaged Segment
Overview
Sending to engaged subscribers is essential to maintain good email deliverability. That said, it can also be useful to create an unengaged segment to see which profiles need to be excluded...
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How to Create a Cross Sell Segment
Overview
You can isolate a group of people that have all purchased a particular item but have not also purchased one or more related items to create a cross sell segment. For example, if someone pu...
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How to Create a Location-Based Segment
Overview
You can use location-based segments to run a specific campaign by region, target a form to customers in a particular area, or better understand a subset of your customers. Note that Klaviy...
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How to Create an Engaged Segment
Overview
Sending to engaged subscribers is a fundamental rule of good email marketing. If you don't, you put your sender reputation and deliverability at risk. Moreover, when migrating from another...
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How to Create a Segment of VIP Customers
Overview
Creating a segment of VIP customers can be useful if you run a rewards program or want to know who your most valuable customers are. In this article, you will learn how to build this segme...
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How to Clone a Segment
Overview
After creating a segment, you may want to iterate on it down the line without changing the conditions of the original segment. You can do this by cloning your original segment. You can the...
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