Segment Best Practices

Overview Segmentation allows you to better understand your audience and send targeted messages in Klaviyo. While you may already be familiar with the basics of segmentation for email, in this artic...

Overview When sending an important email campaign, it is useful to know who in your audience does not open your message. With this knowledge, you can retarget non-openers on other channels (e.g., s...

Overview By creating and analyzing the right segments, you can glean information about who enters your account through Klaviyo forms. This information will show you which forms work best for your a...

Overview Creating a sending schedule based on customer engagement is key to achieving strong open rates and maintaining a positive relationship with your subscribers. Sending too often to unengaged...

Overview   Segmentation enables you to gain detailed insights about customers so that you can produce a powerful, data-driven marketing strategy. While you may already be familiar with t...

Overview Creating a segment of recent cart abandoners is a great tool to retarget potential customers through other channels beyond email. For example, you can create a segment of recent cart aband...

Overview When sending campaigns, it can be useful to exclude a segment of contacts who have not opted in to your email marketing. This can be done in lieu of adding conditions to your target segmen...

Overview Using segmentation to identify the engagement level of your audience is one of the first steps to providing more relevant marketing communications. In this article, we'll walk through how ...

Klaviyo automatically tracks profiles' first point of contact with your brand. This information is recorded in the How They Found You section on a profile page and can be used to build segments und...

Overview Allowing your subscribers to choose how often they hear from you is a great way to maintain engagement and reduce unsubscribes. If you come on too strong and send to your subscribers very ...

Overview A repeat purchaser segment allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows you to gain insight into your cust...

Overview You can isolate a group of people that have all purchased a particular item but have not also purchased one or more related items to create a cross sell segment. For example, if someone pu...

Overview You can use location-based segments to run a specific campaign by region, target a form to customers in a particular area, or better understand a subset of your customers. Note that Klaviy...

Overview Creating a segment of VIP customers can be useful if you run a rewards program or want to know who your most valuable customers are. In this article, you will learn how to build this segme...

Overview After creating a segment, you may want to iterate on it down the line without changing the conditions of the original segment. You can do this by cloning your original segment. You can the...