Getting Started with Segments

Overview Unlike traditional subscriber lists, segments are groupings of contacts defined by a set of conditions. Lists are static, meaning they grow as people subscribe or are manually ...

Overview Sending to engaged subscribers is essential to maintain good email deliverability. That said, it can also be useful to create an unengaged segment to see which profiles need to be excluded...

Overview Once you complete the Klaviyo setup wizard, you will have six default lists and segments populated in your account. These lists and segments identify key groups of people within your accou...

Overview Inactive segments are any segments that you have not used in the last 3 months. These segments are automatically moved to your Inactive Segments tab. Once a segment has been marked as inac...

Overview Segmentation is one of the most important aspects of your Klaviyo account. Not only can you get extremely granular with your data, but segmentation happens fast, allowing you to get back t...

Overview Sending to engaged subscribers is a fundamental rule of good email marketing. If you don't send to engaged subscribers, you put your sender reputation and email deliverability at risk. If ...

Overview When building segments in Klaviyo, conditions are the building blocks that you customize to either include or exclude certain sectors of your audience. In a nutshell, profiles will only ap...

Overview Segments are dynamic and update in real-time. Customers will move in and out of segments based on whether or not their interactions with your brand match the conditions you set. Once you c...

Overview Klaviyo allows you to harness the data collected about your customers to power data-driven marketing choices that will grow your brand. That being said, it's important to understand the da...