Getting Started with Segments

Overview Sending to engaged subscribers is essential to maintain good email deliverability. That said, it can also be useful to create an unengaged segment to see which profiles need to be excluded...

Where can I find my main list of customers? You can find all of the customers who have engaged with your site in the Profiles tab on your Klaviyo account. Have you tried sending to a segment of eng...

Overview Once you complete the Setup Wizard, you will have six default lists and segments populated in your account. These lists and segments identify key groups of people within your account and a...

Overview Inactive segments are any segments that you have not used in the last 3 months. These segments are automatically moved to your inactive segments tab. Once a segment has been marked as inac...

Segmentation in Klaviyo Segmentation is one of the most important aspects of your Klaviyo account. Not only can you get extremely granular with your data, but segmentation happens fast, allowing yo...

Overview Sending to engaged subscribers is a fundamental rule of good email marketing. If you don't send to engaged subscribers, you put your sender reputation and email deliverability at risk. If ...

Overview New to Klaviyo and need inspiration for segmentation? Check out our Guide to Creating Segments. When building a segment, you can include or exclude people based on the following condition...

Overview Segments are dynamic and automated to update in real time. Customers will move in and out of segments based on whether or not their interactions with your brand match the conditions you se...

Overview You can harness the data you collect about your customers to power data-driven marketing choices that will grow your brand. That being said, it's important to understand the data that's be...

When you create a segment and add conditions for the Placed Order or Ordered Product metrics, you can add filters to get even more specific. One option is to limit your segment to only capture thos...