Deliverability Troubleshooting

Overview Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your...

Overview In order to improve upon and maintain good deliverability, it is essential to continually monitor your email performance throughout Klaviyo. The best way to do so is to monitor your campai...

Overview If you’re finding that your emails are ending up in the spam folder when you're first getting started with Klaviyo, it may be the case that your From/Reply-to email address is a Gmail, Yah...

Overview A spam trap is an email address used to identify senders who are not following best practices or sending unsolicited email. Spam traps are commonly used to place senders in the spam folder...

Overview A list will be blocked by Klaviyo's abuse prevention system if it contains known spam traps or a high percentage of “bad” email addresses. If your list fails a health check, you will need ...

Overview A "bounce" occurs when an email is either not successfully delivered or is rejected by the recipient's email provider. If your account has a high number of bounces, this can have a negativ...

Overview If you believe you're experiencing deliverability problems, the next step is to determine whether these problems stem from sender reputation issues within your control. You can also read ...

Overview There are several reasons why you may see Klaviyo preview emails land in your spam folder. This article will run through some possibilities. Reach out to our Customer Success Team if you n...

Overview Google uses its own complex system to scan and automatically sort incoming emails. While this sorting process is powered by algorithms that are not made public, as an email marketer, you m...