Deliverability How-Tos

You will learn Learn about common reasons for emails to go to the spam folder. Understanding the elements of your email that increase your likelihood of being delivered to the spam folder can help ...

You will learn Learn how you can re-engage an old email list, with contacts that may no longer be active.  It is important to focus on engaged sending for your brand to maintain a strong sender rep...

You will learn Learn how to diagnose verification issues when setting up your dedicated sending domain in Klaviyo.  A dedicated sending domain enables you to send emails that appear from your brand...

You will learn Before setting up Secure Sockets Layer, also known as SSL, for dedicated click tracking, you need to set up standard click tracking. Please review our guide to setting up dedicated c...

You will learn Learn how to adjust your strategy to improve important KPIs within Klaviyo.Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its...

You will learn Learn how to change the sender email address in your Klaviyo account.  If you’re finding that your emails end up in the spam folder when you're first getting started with Klaviyo, it...

You will learn Learn how to remove spam traps from your account, and why this is important. Spam traps are fake email addresses that live on the web for the purpose of finding people who may be ill...

You will learn Learn about alternative ways to market to profiles that have not opted in for your email marketing.  Klaviyo's close integration with your website and ecommerce platform means that y...

You will learn Learn best practices to strengthen your sender reputation for better deliverability. If you're experiencing deliverability problems, your next step is to determine whether these prob...

You will learn Learn how to set up a dedicated sending domain so that when emails reach inbox providers, they will appear to come from your brand instead of Klaviyo. Find out more about dedicated s...

You will learn Learn how to set up dedicated click tracking and best practices when doing so. Dedicated click tracking allows you to show your own domain on click tracking links rather than the def...

You will learn Learn what good email deliverability metrics look like by industry, and strategies to improve your email performance. As you regularly review your campaign performance, it's a good i...