How to Choose a Subdomain for Dedicated Sending
Overview
When setting up a dedicated sending domain, you will need to choose an associated subdomain, also referred to as a prefix. In this article, you will learn more about how to choose a subdom...
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How to Set Up SSL for Dedicated Click Tracking
Overview
Before setting up Secure Sockets Layer, also known as SSL, for dedicated click tracking, you need to set up standard click tracking. Please review our guide to setting up dedicated click t...
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How to Troubleshoot Decreasing KPIs
Overview
Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your...
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How to Change the Sender Email Address
Overview
If you’re finding that your emails end up in the spam folder when you're first getting started with Klaviyo, it may be the case that your sender email address is a Gmail, Yahoo, or another...
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How to Remove Spam Traps from Your Account
Overview
Spam traps are fake email addresses that live on the web for the purpose of finding people who may be illegitimately acquiring contacts. Internet Service Providers (ISPs) flag a domain if ...
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How to Market to Profiles You Shouldn't Email
Overview
Klaviyo's close integration with your website and ecommerce platform means that you'll have a vast amount of data at your disposal, particularly for building segments and flows. Klaviyo pu...
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How to Strengthen Your Sender Reputation
Overview
If you're experiencing deliverability problems, your next step is to determine whether these problems stem from sender reputation issues within your control. You can also read more about u...
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How to Set Up a Dedicated Sending Domain
Overview
Setting up a dedicated sending domain authenticates your sending infrastructure so that, when emails reach inbox providers (e.g., Gmail, Yahoo, etc.), they will appear to come from your br...
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How to Set Up Dedicated Click Tracking
Overview
Dedicated click tracking allows you to display your own domain on click tracking links as opposed to the default Klaviyo encoding. In this article, you will learn how to set up dedicated c...
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How to Monitor Email Deliverability Performance
Overview
As you regularly review your campaign performance, it's a good idea to ask yourself the following questions to remain diligent regarding email deliverability issues:
Do I have a high rate...
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