Deliverability How-Tos

Overview When setting up a dedicated sending domain, you will need to choose an associated subdomain, also referred to as a prefix. In this article, you will learn more about how to choose a subdom...

Overview Before setting up Secure Sockets Layer, also known as SSL, for dedicated click tracking, you need to set up standard click tracking. Please review our guide to setting up dedicated click t...

Overview Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its goals and maintaining good deliverability practices. Some KPIs that measure your...

Overview Open rates allow you to measure customer engagement and monitor your deliverability and performance. When you send a campaign that results in a critically low open rate, Klaviyo will alert...

Overview If you’re finding that your emails end up in the spam folder when you're first getting started with Klaviyo, it may be the case that your sender email address is a Gmail, Yahoo, or another...

Overview Spam traps are fake email addresses that live on the web for the purpose of finding people who may be illegitimately acquiring contacts. Internet Service Providers (ISPs) flag a domain if ...

Overview Klaviyo's close integration with your website and ecommerce platform means that you'll have a vast amount of data at your disposal, particularly for building segments and flows. Klaviyo pu...

Overview If you're experiencing deliverability problems, your next step is to determine whether these problems stem from sender reputation issues within your control. You can also read more about u...

Overview Setting up a dedicated sending domain authenticates your sending infrastructure so that, when emails reach inbox providers (e.g., Gmail, Yahoo, etc.), they will appear to come from your br...

Overview Dedicated click tracking allows you to display your own domain on click tracking links as opposed to the default Klaviyo encoding. In this article, you will learn how to set up dedicated c...

Overview As you regularly review your campaign performance, it's a good idea to ask yourself the following questions to remain diligent regarding email deliverability issues: Do I have a high rate...