Crafting Subject Lines that Open

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Overview

Creating compelling subject lines that generate opens seems like a daunting task. Truth be told it can be accomplished through simple, but effective strategies. In this training, we'll walk you through:

  • Understanding the role of your subject line and preview text.
  • Learn what not to do when crafting subject lines.
  • Review five proven strategies that create compelling and effective subject lines that open.
  • Tools you can use today to create and review your subject lines
  • A path to becoming a better subject line and preview text copywriter. 

Video

 

Slides

Resources

Check out the following articles to further explore the ideas covered in this lesson.

 

 

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