Creating compelling subject lines that generate opens seems like a daunting task. Truth be told it can be accomplished through simple, but effective strategies. In this training, we'll walk you through:
- Understanding the role of your subject line and preview text.
- Learn what not to do when crafting subject lines.
- Review five proven strategies that create compelling and effective subject lines that open.
- Tools you can use today to create and review your subject lines
- A path to becoming a better subject line and preview text copywriter.
Check out the following articles to further explore the ideas covered in this lesson.
- Klaviyo Design Podcast Episode 19: Copywriting in Design
- 10 Techniques for Writing Significantly Better Email Subject Lines
- Best Practices for Browse Abandonment Subject Lines
- How do I Display Someone's First Name in the Subject Line?