Crafting Subject Lines that Open

Last updated at:


Creating compelling subject lines that generate opens seems like a daunting task. Truth be told it can be accomplished through simple, but effective strategies. In this training, we'll walk you through:

  • Understanding the role of your subject line and preview text.
  • Learn what not to do when crafting subject lines.
  • Review five proven strategies that create compelling and effective subject lines that open.
  • Tools you can use today to create and review your subject lines
  • A path to becoming a better subject line and preview text copywriter. 





Check out the following articles to further explore the ideas covered in this lesson.



Was this article helpful?
8 out of 10 found this helpful