Marketers experience the challenge of what's next for growth. The new year is approaching—what better time than now to examine historical metrics. It's critical for setting a plan to improve. This is now possible in Klaviyo with Custom Analytics.
Here are some Klaviyo customer questions at the top of mind?
- Which products generated the most revenue last season?
- What are our best performing campaigns to date?
- Are there opportunities to improve our current primary flows?
This session focuses on creating different types of reports to address these interests. Each example is adaptable to fit the needs of your business. You can learn from the past and chart a data-driven course that strives for success.
Check out the following articles to further explore the ideas covered in this lesson.
- Custom Reports in Klaviyo
- The Single Metric Deep Dive Report
- The Multi-Metric Report
- The Campaign Performance Report
- The Flows Performance Report
- Guide to Building a Custom Report Strategy