Black Friday Bootcamp October Session

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Overview

The holiday season is here and there is still time to test and optimize your marketing strategy. Consumer holiday shopping has started earlier and earlier each year, but BFCM still realizes the peak. Because shoppers are buying early and window shopping you can take advantage of October to test, optimize, and spend less on paid marketing. 

In this session, we'll discuss topics including:

  • What to expect from Klaviyo's Compliance team for BFCM sending
  • Email Design best practices for BFCM
  • Optimizing your website for the season
  • Getting a jumpstart on retargeting

Video

 

Slides

Resources

Check out the following articles to further explore the ideas covered in this lesson.

 

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