The holiday season is here and there is still time to test and optimize your marketing strategy. Consumer holiday shopping has started earlier and earlier each year, but BFCM still realizes the peak. Because shoppers are buying early and window shopping you can take advantage of October to test, optimize, and spend less on paid marketing.
In this session, we'll discuss topics including:
- What to expect from Klaviyo's Compliance team for BFCM sending
- Email Design best practices for BFCM
- Optimizing your website for the season
- Getting a jumpstart on retargeting
Check out the following articles to further explore the ideas covered in this lesson.
- On-Demand Training: Full Funnel Marketing with Paid Social
- On-Demand Training: Email Design Best Practices and Live Review
- Black Friday Bootcamp August Session
- Black Friday / Cyber Monday Crash Course