Progressive profiling offers an interactive and non-intrusive solution to collecting key bits of information about your customers over time. Traditionally, marketers have opted for long-winded signup forms in hopes of capturing as much information upfront to the displeasure of customers. This has resulted in fewer form submissions and bad first impressions for customers who want to learn about a brand. Progressive profiling offers the opportunity to establish a conversational dialogue with current and prospective customers through indirect and direct methods. In this video, we go over best practices to implement Progressive profiling methods in Klaviyo.
Use the following resources to learn more about the concepts covered in this webinar.
- Use Buttons in Email to Collect Data about your Customers
- Guide to Profile Properties
- Properties in Flows
- Creating Signup Forms