This recording is the first session in our Klaviyo Master Class ongoing customer education series.
We get it. You’ve got this big list of users in Klaviyo and you are hesitant to suppress any users, even if they haven’t opened or clicked on any of your emails in a while. But breaking up with inactive users can help increase your engagement rates and help you have a deeper understanding of your ideal customer profile. But not all inactive subscribers are created equal — how do you make sure you are reaching out to customers who may re-engage? Watch our helpful session on win-back flows, sunset flows, and automating your inactive user suppression (and why you should be doing all three!)
Use the following resources to learn more about the concepts covered in this webinar.