FAQ: Why does the Exploratory Results summary say I have a much higher open rate lift that what is shown on the Expected Open Rate Lift graph?

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Why does the Exploratory Results summary say I have a much higher open rate lift that what is shown on the Expected Open Rate Lift graph?

The graph shows the absolute increase in open rate we predicted based on your exploratory sends and prior sending patterns. The summary represents this as a relative percentage of your open rate. This is the size of the effect we expect you to get from sticking with Smart Send Time. So if you were experiencing 20% open rates on average and we say you can expect a 10% lift in open rate from sending at your focus time, this means we predict your open rates to go to 22%.

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