FAQ: If I don't have a link in my SMS, will revenue be attributed to the SMS?

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If I don't have a link in my SMS, will revenue be attributed to the SMS?

If you do not put a link in your SMS message, then we will not have a way to attribute any placed order metric to the campaign. You’ll want to make sure that you include a link in your SMS Messages moving forward to ensure that your recipients are being directed to your site, and their orders are being attributed to your message appropriately.

This is due to the fact that open rates of SMS messages are not tracked, as it is expected that most recipients will open a text message.

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