FAQ: If one of my Smart Send Time campaigns does much better than the others, will that impact the Open Rates by Hour graph?

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If one of my Smart Send Time campaigns does much better than the others, will that impact the Open Rates by Hour graph?

The open rates on the top Open Rates by Hour graph use the exploratory sends as a baseline and project future focus sends onto these open rates. What that means is if a focused send has a much higher open rate than any of your other sends we only analyze the relative change between hours and have that difference reflected in the graph, we will not suddenly spike hours because a single campaign did better than average.

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