This presentation is from a 2020 Klaviyo LIVE event. For up-to-date information about upcoming Klaviyo events, check out our events page.
Introduction
Do you ever wish you could clone a few of your best customers? Identifying and maximizing effective acquisition strategies will make you feel like you can. This session reviews list best practices, incentives, and experiences, to optimize your customer acquisition funnel using owned marketing.
Slides
Additional Resources
- Best Practices for Using Customer Lifetime Value (CLV) Data
- Engagement Reports for Lists and Segments
- UTM Tracking in Klaviyo
- The Signup Form Builder
- Guide to Creating a Signup Form
- Advanced Targeting Webinar
- Create a Value-Based Lookalike Audience with Klaviyo CLV