This presentation is from a 2020 Klaviyo LIVE event. For up-to-date information about upcoming Klaviyo events, check out our events page.
Introduction
Consumers are more savvy and have higher expectations than ever around emotional connections with brands. Learn how an owned marketing strategy in 2020 is the key to unlocking highly personalized connections through the channels you own so you can grow your business.
Slides
Additional Resources
- 15 Lessons Attendees Learned About Owned Marketing at Klaviyo:BOS
- Why Brands in Industries with Marketing Restrictions Need an Owned Marketing Strategy
- How 25,000+ Brands Used Owned Marketing to Grow Over Cyber Weekend 2019