What happens when a phone number is collected that cannot be associated with an email?

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What happens when a phone number is collected that cannot be associated with an email?

If a phone number is collected and there is no email associated with it, this will create a phone-number-only profile. Phone-number-only profiles will show in your Active Profile tab, but will not be counted toward your Active Profiles for billing purposes. To learn more about SMS billing, visit our article on How Klaviyo Bills Customers for SMS.

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