How to create a signup form from the form library

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You will learn

Learn how to create a beautiful, engaging signup form using a template from Klaviyo’s Form Library. These signup form templates follow data-based best practices to help you create an impactful, high-converting signup experience for your site visitors. 

Create a form from the form library

  1. Navigate to the Signup Forms tab > Create Signup Form.
  2. Scroll down to browse the library and select the form that you would like to use. You can sort by the following to narrow your search: 
    • Type
      Choose between popup, flyout, or embedded forms
    • Goal
      Form goals include:
    • Collect Emails
      Forms that collect email consent
    • Collect Phone Numbers
      Forms that collect SMS consent
    • Email & Phone Numbers
      Forms that collect both email and SMS consent, potentially in a multi-step form
    • Announcements
      Forms that announce a sale, VIP program, or special offer, without necessarily collecting consent for a marketing channel
    • Know Your Customer
      Forms that ask a visitor about their interests, so you can create a more targeted marketing experience
  3. Once you’ve found a form template that meets your needs, click on it. 
  4. Name your form and select the list to add subscribers to (for email and SMS forms).

It’s important to note that if you select a multi-step form template that includes both email and SMS collection, the modal will prompt you to select an applicable subscriber list for each. As a best practice, choose 2 different lists. We recommend using separate lists to help you keep track of list growth and honor your shoppers’ preferred channels.

In the Klaviyo form library, users can choose two different lists for email and SMS subscribers

By default the SMS subscriber list dropdown will show SMS subscribers, whether you have already created this list or not. Upon clicking Create Form we will create a list named SMS subscribers if it doesn’t already exist. 

Next steps

Once you’ve named the form and selected the corresponding list (if applicable), click Create Form. Your form will open in the Signup Form Builder, where you can further customize its appearance, form fields, and behavior. 

Additional references

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