What is the difference between the Browse Abandonment, Added to Cart-triggered Abandoned Cart and Started Checkout-triggered Abandoned Cart flows?

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What is the difference between the Browse Abandonment, Added to Cart-triggered Abandoned Cart and Started Checkout-triggered Abandoned Cart flows?

The Browse Abandonment flow captures tracked Klaviyo profiles that have Viewed a Product but not started a checkout or placed an order. The Added to Cart-triggered Abandoned Cart flow is intended to notify tracked Klaviyo profiles that added an item to their cart, but did not trigger a checkout or place their order. The Started Checkout-triggered Abandoned Cart flow captures tracked and non-tracked customers who have entered their email at the first step of checkout. Each flow targets a different step in the purchasing process and all flows should be set to skip profiles that have either started a checkout or placed an order since starting the flow. Browse Abandonment is step 1 of the process, Added to Cart-triggered Abandoned Cart is step 2, and Started Checkout-triggered Abandoned Cart is step 3.

 

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