What is the difference between the Browse Abandonment, Added to Cart and Abandoned Cart flows?
The Browse Abandonment flow captures tracked Klaviyo profiles that have Viewed a Product but not started a checkout or placed an order. The Added to Cart Flow is intended to notify tracked Klaviyo profiles that added an item to their cart, but did not trigger a checkout or place their order. The Abandoned Cart Flow captures tracked and non-tracked customers who have entered their email at the first step of checkout. Each flow targets a different step in the purchasing process and all flows should be set to skip profiles that have either started a checkout or placed an order since starting the flow. Browse Abandonment is step 1 of the process, add to cart is step 2, and checkout started is step 3.