What’s a cross-sell segment and how do they work?

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What’s a cross-sell segment and how do they work?

Cross-sell segments are intended to target people to sell products that are only relevant if the customer already owns another item. For example, creating a segment of people who have purchased a video game console and targeting them with campaign about new video game arrivals to your store. This type of segment can be extremely effective. Want to learn more? Check out the Cross Sell Segment article.

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