When do segments update?

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When do segments update?

Dynamic segments update automatically and immediately. Once you create a segment, it will pull customers that meet the definitions you have established – this is why it’s important to confine a segment to a specific list if you are using it for a campaign email. Otherwise, you risk emailing people who have not opted in to receive marketing emails from you.

While segments are usually updated automatically, there are two notable exceptions.

  • Segments that rely on relative time conditions, which are only true after a certain period of time (i.e. purchased an email at least 5 days ago) these types of segments update every 48 hours instead of real-time.

  • Segments that rely on all “negative” conditions (i.e. everyone that is not in several specified lists) – these types of segments may update with a slight delay.

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