What’s the difference between ‘Ordered Product’ and ‘Placed Order’?
Every time someone buys an item from your store, a single Placed Order event is tracked for the purchase, while Ordered Product event data will be added for each item purchased. For example, if someone buys a hat, watch, and socks, there will be one Placed Order event that contains information about tax, refunds, whole prices if there is a sale, etc. There would be three Ordered Product events – one for the hat, one for the watch, and one for the socks. For more information, check out the article on Email Performance Overview.