Getting Started with Klaviyo Session 1 - Integrations & Configuration



This recording is the first session in our five-part Getting Started training series. You can check out all the details and sign up for a live session by visiting the webinar series landing page.

This session covers how to configure your account and integrations We dig into the following topics:

  • Owned Marketing
  • Klaviyo Approach to Email
  • Account Setup & Configuration
  • Klaviyo Integrations



Use the following resources to learn more about the concepts covered in this webinar.



Below are some questions customers typically ask about this topic.

Why should a company keep Mailchimp and Klaviyo? Why not fully commit to Klaviyo and import everything into it?

We recommend switching over fully to Klaviyo. You can start by integrating with Mailchimp. Next, check out the key guidelines outlined for migrating from another ESP. For example, you’ll want to switch over other components like your signup forms or any automated emails you have running on your old ESP.

Is it possible to A/B test sign-up forms?

We don’t currently offer the ability to A/B test signup forms. One workaround is to create two separate forms and run a two-week test. Publish one form for the first week, then unpublish the first form and publish the second form for the second week.

Is UTM only for Google Analytics?

Google Analytics is by far the most common tool used for tracking how customers interact with your site. That said, you can apply UTM parameters to your links in your emails directly from your Klaviyo account, and then use any analytics tool you’d like to analyze the results. Read our guide on UTM Tracking in Klaviyo.



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