On-Demand Training: Getting Started with Klaviyo Session 1 - Integrations, Configuration & Deliverability

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This recording is the first session in our four-part Getting Started training series. The session covers how to configure your account and integrations We dig into the following topics:

  • Owned Marketing
  • Klaviyo Approach to Email
  • Account Setup & Configuration
  • Klaviyo Integrations



Use the following resources to learn more about the concepts covered in this webinar.



Below are some questions customers typically ask about this topic.

Why should a company keep Mailchimp and Klaviyo? Why not fully commit to Klaviyo and import everything into it?

We recommend switching over fully to Klaviyo. You can start by integrating with Mailchimp. Next, check out the key guidelines outlined for migrating from another ESP. For example, you’ll want to switch over other components like your signup forms or any automated emails you have running on your old ESP.

Is it possible to A/B test sign-up forms?

Yes, head to our article on A/B Testing a Signup Form for more information.

Is UTM only for Google Analytics?

Google Analytics is by far the most common tool used for tracking how customers interact with your site. That said, you can apply UTM parameters to your links in your emails directly from your Klaviyo account, and then use any analytics tool you’d like to analyze the results. Read our guide on UTM Tracking in Klaviyo.



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