This presentation is from the 2019 Klaviyo Agency Workshops. For more information about upcoming Klaviyo events, check out our events page.
Introduction
Find your VIPs. Identify customers who might leave soon. Uncover your most lucrative channels. Klaviyo's data science team is working on some amazing features that help you answer questions like these, using your actual data, and not some industry benchmarks or other outside standards.
Slides
Resources
- Export Customer Lifetime Value
- Predicting Churn Risk
- Expected Date of Next Order
- Best Practices for Using Customer Lifetime Value (CLV) Data
- Best Practices for Expected Date of Next Order