This presentation is from the 2019 Klaviyo Agency Workshops. For more information about upcoming Klaviyo events, check out our events page.
Introduction
Analyzing data in Klaviyo to help optimize, iterate, and showcase client success is a core function of managing a Klaviyo account. Find out in this session how to improve efficiency and level up your those insights in Klaviyo. First, we’ll talk about organizing and ingesting data in Klaviyo to help improve efficiency and get better insights. We’ll then talk about how to uncover data to help optimize, iterate, and also innovate on behalf of our clients in Klaviyo. We’ll wrap up with some product updates that will improve this experience for you and help you grow your clients businesses.
Slides
Resources
- Conversion Tracking
- UTM Tracking in Klaviyo
- Customize Your Analytics Tab
- Add Custom Properties to a Contact Profile
- Guide to Klaviyo's Predictive Analytics