Klaviyo:BOS 2018 Presentation - Email A/B Testing: Beyond The Subject Line

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These presentations are from Klaviyo:BOS 2018. For more information about upcoming Klaviyo events, check out our events page.

Introduction

Which does better, plain-text or image-heavy emails? How about % or $ off promotions? The answers may surprise you. Get ready to check out real-life email A/B tests and what you need to keep in mind to get the most actionable results.

Video

Watch a video of this talk.

Slides

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