The holiday shopping season brings out customers in droves. Make sure you're capitalizing on all your acquisition chances, so you can build your list and carry your BFCM momentum through to the new year.
Make it happen
Your segmentation dreams turned into a reality. Check out this guide for segmentation inspiration and example segments so you can target email to your VIPs, Brand Enthusiasts, Potential Enthusiasts, etc.
Curious about segmentation? Take a deep dive into what segmentation can do with your business, regardless of size.
Unsure what the difference is between your engaged segment and a master list? Check out this article on the difference between lists and segments.