2018 Klaviyo Workshop Presentation - Holiday Acquisition

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This presentation is from the 2018 Klaviyo Advanced Workshops. For more information about upcoming Klaviyo events, check out our events page.


The holiday shopping season brings out customers in droves. Make sure you're capitalizing on all your acquisition chances, so you can build your list and carry your BFCM momentum through to the new year.

Help Center Resources


Make it happen

Your segmentation dreams turned into a reality. Check out this guide for segmentation inspiration and example segments so you can target email to your VIPs, Brand Enthusiasts, Potential Enthusiasts, etc. 

Curious about segmentation? Take a deep dive into what segmentation can do with your business, regardless of size. 

Unsure what the difference is between your engaged segment and a main list? Check out this article on the difference between lists and segments. 

Observe how your segments are doing and how to clean your lists.

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