2018 Klaviyo Workshop Presentation - Essential Email Flows for the Holidays

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This presentation is from the 2018 Klaviyo Advanced Workshops. For more information about upcoming Klaviyo events, check out our events page.


Get ready to flow through the BFCM season with these holiday flow ideas. Send warm welcomes to your new holiday customers with a holiday welcome series. Capitalize on your last minute shoppers. Unleash your bounce back strategy or leverage Klaviyo's back in stock feature. All the ideas clearly explained here and organized for you to use.

Help Center Resources


Make it happen

Creating new flows? Don't start from scratch. Clone a pre-built flow into your account and tweaking it to fit your flow needs.

Did you know that having the right subject line can lead to more conversions? Learn more about this and other tricks to revamp your Welcome Series.

Want more information on Welcome Series Flows? Head to our help center for step-by-step instructions on creating a Welcome Series Flow.

We did the math. Abandoned Cart Flow emails bring in, on average, around $6 per recipients among Klaviyo Users. Get tips on setting up and optimizing your abandoned cart flow here.

Setting up your Abandoned Cart Flow for the first time? Our comprehensive guide can help you go from the start to sending your first Abandoned Cart email.


Looking to take your Flow to the next level? Use Flow Branching to send more personalized emails to your customers. 

Build a Bounce-Back Flow and let Klaviyo turn your one-time buyers into repeat purchasers.

Customers want to hear when their items are Back in Stock. Set up a Back in Stock Flow and let Klaviyo remind them to complete their purchase. 

Want more inspiration? Explore best practices and other flow examples here


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