2018 Klaviyo Workshop Presentation - Branching Out with the Visual Flow Builder

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This presentation is from the 2018 Klaviyo Advanced Workshops. For more information about upcoming Klaviyo events, check out our events page.


Flows are the automated side of your email marketing, but with Klaviyo you can deliver highly targeted and personalized emails thanks to all of the event data and personalized customer data in your account. This presentation dives deep into our visual flow builder, and shows you how to get the most out of your flows.

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Make it happen

New to flows or just need a refresher? Our Getting Started with Flows guide covers all the basics. We tell our new employees to memorize it!

Looking for a killer email automation strategy? Learn how to build a game plan that will set you up for success.

Creating new flows? Don't start from scratch. Use our Flow Library to get inspired and find a pre-built best practice template to use as a starting point.

Create ultra-personalized flow emails by including real and relevant customer data in dynamic data blocks.

Use Klaviyo to turn your one-time buyers into repeat purchasers by building a bounce-back flow.

Two great ideas are better than one. Give them both a chance by leveraging A/B tests in your flow emails.

Your customers deserve a highly personalized flow path, and now, you can pave it for them with conditional splits and trigger splits. Send your customers down highly personalized flow branches based on their initial actions by including trigger splits. Then get even more granular and offer alternative paths based on customer's follow up actions and personal data with conditional splits.

When you're ready to take your flow game to the next level, douse yourself in flow ideas and best practices.

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