2018 Klaviyo Workshop Presentation - Steering Clear of the Spam Folder

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This presentation is from the 2018 Klaviyo Advanced Workshops. For more information about upcoming Klaviyo events, check out our events page.


The language of deliverability is difficult, but more often the main obstacle to getting your emails successfully to the inbox has to do with how you think about sending. In this presentation we cover the right way to think about managing your contacts, collecting new leads, and who to target when sending.

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Make it happen

Read about how Twillory put these list building strategies into action and found great results. Get inspired!

Before you dig in get a refresher on the difference between lists and segments.


What it means to be an "engaged" customer can change from business to business, but there are some fundamental factors.

Keeping your list clean means you're focusing on bringing in new customers that matter and not paying to send to customers that don't. Time to give that list a scrub.

Need to spruce up your signup form so you can capture more organic customers? We've got plenty of documentation and helpful videos here to get you through the process. Get started with an overview of adding a signup form and then dig in deeper with all our signup form resources.

With new leads flowing in and emails going out to engaged customers, you're probably ready to crunch the numbers on your campaign analytics and review all the revenue you're generating from your flows.


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