Klaviyo Advanced Workshops

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The Klaviyo team has been touring the country, meeting with customers and spreading the next-level marketing knowledge our customers are hungry for. We've hosted day-long advanced workshops in select cities across the United States for groups of 25 to 50+ people at a time, sharing proven strategies for success and learning about our customers and their businesses along the way.

Whether you joined us in person or not, we want to make sure you have access to all the great presentations and how-to documentation from these workshops. Here you'll find the decks, videos, and curated lists of all the most useful and relevant help documents (including some we created especially to go with the workshops).

So what are you waiting for? Dig in. Level up. And if 2-day conferences packed with even more strategies, case studies, and tactics are something you'd enjoy, be sure to get the all the details on Klaviyo:BOS.

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Jake Cohen
Director of Product

Steering clear of the spam folder

Discover what the most effective Klaviyo customers do to maintain excellent deliverability even while aggressively growing their lists. Find out the hidden costs of sending to your less-engaged subscribers...and how you can incorporate good sending practices to improve your inbox placement.

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Agata Celmerowski
VP Marketing

9 rules for effective segmentation

Discover what the most effective Klaviyo customers do to build and grow their lists — and how they manage those lists to ensure great deliverability. We'll look at deliverability tips and how to navigate the mixed blessing of collecting “too many” email addresses.

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Alex Edelstein
Product Manager

Branching out with the visual flow builder

Gone are the days of a one-size-fits-all abandoned cart flow or post-purchase series. Learn how to take advantage of flow branching, the simplest — yet most powerful — tool in your automation toolbox. Get inspired by creative ideas that real customers are using to level up even the most standard flows.

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Brian Whalley
Director of Product

ICYMI: What's new in Klaviyo

Too many new features to keep track of, you say? No such thing! Get the inside scoop on 2018's hottest new features — and how Klaviyo customers are already figuring out strategic and creative ways to put them to work. Even if you read every post on our blog, we're betting there will be at least one feature in this lineup that's new to you.

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Agata Celmerowski
VP Marketing

Getting ready for GDPR

Discover what the most effective Klaviyo customers do to build and grow their lists — and how they manage those lists to ensure great deliverability. We'll look at deliverability tips and how to navigate the mixed blessing of collecting “too many” email addresses.

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Brian Whalley
Director of Product

Optimizing segments and flows

When you’re evaluating your flow performance and planning for the future, what data should you be looking at? Learn about the answers you can get from Klaviyo to evaluate your flows and find ways to optimize. Learn to identify products or customer groups that are worth building new segments around, and how to leverage those segments.

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Agata Celmerowski
VP Marketing

Winning at ecommerce today

Too many tools - how do you choose the right one (or ones) for your business? Start by understanding the landscape, then begin asking, "What do I know about my customers, and what do I need to know?" From here you're ready swim through the martech sea of options and choose the right tools for you.

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