2018 Klaviyo Workshop Presentation - Winning at Ecommerce Today

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This presentation is from the 2018 Klaviyo Advanced Workshops. For more information about upcoming Klaviyo events, check out our events page.


With an explosion of martech options on the landscape, how do you choose the right tools for your business? This presentation walks you through the current landscape, then how dives in to how you should be thinking about selecting tools for your business in order to stay competitive.

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Let's start with our mantra. Read this out loud: Right message, right person, right time.

Alright, now shock your brain with a quick reminder of just how many tools there are available in the current martech landscape. Remember - there is no way you'll master them all, so step back and understand that you need to choose tools that unlock customer data to help you send relevant messages.

Assess what you know about your customers. Klaviyo's segment builder helps you filter and group customers for precise targeting, but you can also use it as a tool to research aspects about your customers, and groups your customers fall into.

Researching a competitor and not quite sure how they delivered that awesome rewards point experience? Snoop their technology stack using Builtwith and find out who's using what tools.

Klaviyo has a long list of prebuilt integrations. Scan through to spark some ideas of what's available off the shelf.

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