LA Advanced Workshop

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The Klaviyo road show continued this May as we headed across the country to Los Angeles to meet some of our West Coast Klaviyo customers.

Whether you joined us in person or not, we want to make sure you have access to all the great presentations and how-to documentation from the workshop. We've gathered the decks and created an annotated guide for each one. You'll find a curated list of the most useful and relevant help docs (including some we created especially for this), so that you can start putting these best practices to work right away.

Agata Celmerowski
VP Marketing

9 rules for effective segmentation

Discover what the most effective Klaviyo customers do to build and grow their lists — and how they manage those lists to ensure great deliverability. We'll look at deliverability tips and how to navigate the mixed blessing of collecting “too many” email addresses.

Alex Edelstein
Product Manager

Branching out with the visual flow builder

Gone are the days of a one-size-fits-all abandoned cart flow or post-purchase series. Learn how to take advantage of flow branching, the simplest — yet most powerful — tool in your automation toolbox. Get inspired by creative ideas that real customers are using to level up even the most standard flows.

Evan Gilbert
Custom Support Lead

Steering clear of the spam folder

Discover what the most effective Klaviyo customers do to maintain excellent deliverability even while aggressively growing their lists. Find out the hidden costs of sending to your less-engaged subscribers...and how you can incorporate good sending practices to improve your inbox placement.

Agata Celmerowski
VP Marketing

Getting ready for GDPR

What does GDPR mean for ecommerce stores? See how the new regulations are changing email marketing and get tips and ideas for updating your current marketing practices. Understanding GDPR is a chance for you to keep your business ahead of the compliance curve and show your customers that you're keeping their data security front of mind.

Brian Whalley
Director of Product

ICYMI: What's new in Klaviyo

Too many new features to keep track of, you say? No such thing! Get the inside scoop on 2018's hottest new features — and how Klaviyo customers are already figuring out strategic and creative ways to put them to work. Even if you read every post on our blog, we're betting there will be at least one feature in this lineup that's new to you.

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