You can't make your flows and segments better if you don't know how to measure them in the first place. This presentation covers how to think about flows and segments, and then moves into the actual tools you can use to measure and optimize.
Make it happen
Your flows are your major revenue generators. Make sure they are running at full steam.
Your VIP customers will respond well to some hyper-targeted VIP emails. Capture your VIPs in a segment exclusive to their status.
Fielding multiple ideas and not sure which one to choose? Test them both out in your flows and let the data decide the winner.
Some of the special tools covered in this presentation require that you first export your list or segment. Get dirty with list exporting details.