NYC Advanced Workshop

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In February 2018, we hosted our first-ever Klaviyo Advanced Workshop in New York City. If you were there with us, thank you for making it such a great experience!

Whether you joined us in person or not, we want to make sure you have access to all the great presentations and how-to documentation from the workshop. We've gathered the decks and created an annotated guide for each one. You'll find a curated list of the most useful and relevant help docs (including some we created especially for this), so that you can start putting these best practices to work right away.

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Jake Cohen
Director of Product

List Building and Management

Discover what the most effective Klaviyo customers do to build and grow their lists — and how they manage those lists to ensure great deliverability. We'll look at deliverability tips and how to navigate the mixed blessing of collecting “too many” email addresses.

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Alex Edelstein
Product Manager

Advanced Email Flows

This session will include a little something special: we'll be diving deep into a brand-new feature, Klaviyo's Visual Flow Builder. Learn how to take advantage of flow branching and discover creative ideas real customers are using to level up even the most standard flows.

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Agata Celmerowski
VP Marketing

Advanced Segmentation

Klaviyo’s segment builder has a turbo engine in it. Are you still driving it around at 25 mph? Take it out on the open road with segments like you’ve never seen them before. Precision targeting is the name of the game here, and it starts with truly understanding the logic behind advanced segmentation.

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Brian Whalley
Director of Product

Optimizing Segments and Flows

When you’re evaluating your flow performance and planning for the future, what data should you be looking at? Learn about the answers you can get from Klaviyo to evaluate your flows and find ways to optimize. Learn to identify products or customer groups that are worth building new segments around, and how to leverage those segments.

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