ReCharge V1 data reference

You will learn

Learn about the customer and metric data synced from the ReCharge V1 integration to Klaviyo, how to monitor the ReCharge sync, and how to use ReCharge data in Klaviyo.

Verify synced data

1. To verify your integration, click the Analytics dropdown in Klaviyo and select Metrics. 
2. Find one of the ReCharge metrics - for example, the Started Subscription metric - by filtering by ReCharge in the dropdown. Then, click on the activity feed for that metric.
   
3. If your integration has begun syncing data, you will see Started Subscription metrics populate here.

Sync frequency

ReCharge syncs with Klaviyo in real time.

Keep this timing in mind when you monitor flows triggered by ReCharge metrics. For example, your subscription welcome flow may be configured to immediately send an email when a customer subscribes.

ReCharge metrics

The following metrics are synced to Klaviyo from ReCharge:

• $expired_subscription
• Cancelled Subscription
• Started Subscription

All subscription orders are synced directly from Shopify. Order events are not synced directly from ReCharge to avoid duplicative event tracking.

$expired_subscription

This metric records an event when a customer's subscription expires, either due to an intentional expiration or accidental. These events are synced in real time, and include the following data in each event:

• Item name
  The name of the product subscribed to
• Order interval days
  The number of days between orders for the subscription
• Variant
  If the item is a variant, the variant title will populate; otherwise, this line will be empty

Cancelled Subscription

This metric records an event when a customer cancels a subscription to a product in your store using ReCharge. Cancelled Subscriptions events are synced in real time, and the following data is included along with each event:

• Item name
  The name of the product subscribed to
• Order interval days
  The number of days between orders for the subscription
• Variant
  If the item is a variant, the variant title will populate; otherwise, this line will be empty
• Cancellation reason
  The reason for cancellation of the subscription, if provided 

Started Subscription

This metric records an event when a customer subscribes to a product in your store using ReCharge. New subscriptions are synced in real time. Started Subscription events sync the following details:

• Item name
  The name of the product subscribed to
• Order interval days
  The number of days between orders for the subscription
• Variant
  If the item is a variant, the variant title will populate; otherwise, this line will be empty

Started Checkout

This metric is pushed to Klaviyo from ReCharge when a customer clicks to checkout and enters his/her email address. Started Checkout events are synced in real time, and the following data is included along with each event:

• Started checkout value
  The value of the customer's cart
• Item names
  A list of all items included in the cart
• Items
  For each item in the customer's cart, we will sync the following details:
  
  • Image URL
    Link to the item's image
  • Item price
    Price of the item
  • Name
    Name of the item
  • Product URL
    Link to the item's product page
  • Quantity
    Quantity of the item included
  • Row total
    Price of the item * the quantity included
  • SKU
    SKU of the item

If you're using the Image URL property in your emails, but the images are coming out blurry, use the |cut:"_small" filter. The full Placeholder tag is item.ImageURL|cut:"_small".

To create an Abandoned Cart Reminder flow for ReCharge checkout activity, use the Started Checkout event synced from ReCharge as the flow's trigger, and the Placed Order event from Shopify as the flow's filter.

To link a shopper back to their abandoned cart, you can hardcode a cart URL using {{ organization.url }}/cart. However, please note that this does not restore the shopper's checkout session; it just sends them back to the cart page. If they are using a different device than they started the session on or if they've cleared their cache, they will not be returned to the same cart.

Customer data synced from ReCharge

For every ReCharge subscription event, we will also pull the email address of the customer. This allows Klaviyo to create a profile for someone if this is the first event tracked, or otherwise track the subscription event to any pre-existing contact profile inside Klaviyo.

For each individual that starts a ReCharge subscription, we also set a custom property on their profile labeled ReCharge Subscriptions. This custom property is a list of all of the products this person has subscribed to. If they cancel a subscription for a product on their list, the product is automatically removed from their ReCharge Subscriptions list. If they cancel all active subscriptions, the ReCharge Subscriptions list becomes empty.

Related Shopify subscription data

ReCharge customers and orders are automatically tagged with one of the following when they are created in Shopify:

• Active Subscriber
  Shopify customers who have an active subscription to at least one item
• Inactive Subscriber
  Shopify customers who do not have an active subscription

Since this is Shopify data, these tags are sent over to Klaviyo via Shopify integration. This data can be used to segment active or inactive ReCharge customers in Klaviyo.

Learn more about Shopify subscription tags on the ReCharge Help Center: Using Shopify order and customer tags.

Use ReCharge data in Klaviyo

Any ReCharge metric can be used to trigger a flow in Klaviyo. Here are some example flows which incorporate ReCharge metrics:

Recurring subscription welcome flow

This flow is used to welcome customers who sign up for a subscription. This flow is triggered by the ReCharge Started Subscription metric.

Abandoned cart flow with ReCharge

Reach out to your future customers when they add a subscription product to their cart, but don't place an order for that subscription. To set up an abandoned cart flow with ReCharge make sure to use the appropriate ReCharge metric Started Checkout to trigger the flow. Below is an example of the conditions:

This flow adds anyone who adds a subscription product to their cart, but doesn't place an order for that subscription after entering the flow.

Additional resources

• Getting started with flows
• Types of Information Exchanged Between Klaviyo and Apps