Integrate with ReCharge

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Overview

This article walks you through integrating ReCharge with Klaviyo. After you complete this integration process, you will be able to send targeted campaigns and trigger automated email flows based on all of your ReCharge customer activity.

There are two main steps you will need to complete:

  • Enable Klaviyo's ReCharge integration to track subscription start and cancellation events in Klaviyo along with the rest of your existing Shopify order data
  • Update your Integration Settings in ReCharge to start syncing checkout activity to Klaviyo from ReCharge

Note

Klaviyo’s ReCharge integration is designed to work alongside an existing Shopify integration. Before you enable your ReCharge integration, we recommend that you first integrate your Shopify store with Klaviyo.

Enable the ReCharge Integration in Klaviyo

Click on the Integrations tab in the left sidebar of your account.

Navigate to the All Integrations tab and find ReCharge on the list of available integrations. All integrations are in alphabetical order. Click Add Integration.

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Click the Enable ReCharge button and you will be prompted to authenticate and give Klaviyo access to subscription activity within your ReCharge account.

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Once authenticated, you be taken back to Klaviyo's ReCharge integration page. A green message confirms a successful integration.

As soon as your new integration is enabled, a historical sync of all past subscription events begins. Past "Subscription Started" events as well as "Subscription Cancelled" events will be pulled into Klaviyo from ReCharge.

The integration page for ReCharge will then show Recent Data from your integration.

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Enable Started Checkout Event Syncing in ReCharge

While Klaviyo's built-in integration with ReCharge supports the automatic syncing of all subscription activity, you will need to complete one additional step within your ReCharge App Settings in order to start syncing checkout activity.

In ReCharge, navigate to your Klaviyo integration. If you do not yet have this integration enabled, navigate to Settings > Integrations and you will find Klaviyo on the list of All Integrations.

Here, you will see a field to enter in your Klaviyo Public API Key. Enter in this public key and click Save.

After you save your Klaviyo API Key, a "Started Checkout" event will begin syncing whenever a customer starts the checkout process and enters in their email address. Below is how the event appears on your Metrics tab.

Monitor the ReCharge Sync and Verify Synced Data

To verify your integration, navigate to the Metrics tab in your Klaviyo account.

Find a ReCharge subscription metric and click on the activity feed.

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If your integration has begun syncing data, you will start to see subscriptions populate here.

ReCharge Metrics

Note

All subscription orders themselves will be synced directly from Shopify. Order events are not synced directly from ReCharge to avoid duplicative event tracking.

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Started Subscription

This metric records and event when a customer subscribes to a product in your store using ReCharge. New subscriptions are synced every hour. Started Subscription events sync the following details:

  • Item Name: The name of the product subscribed to
  • Order Interval Days: The number of days between orders for the subscription
  • Variant: If the item is a variant, the variant title will populate (otherwise this line will be empty)

Cancelled Subscription

This metric records an event when a customer cancels a subscription to a product in your store using ReCharge. Cancelled Subscriptions events are synced every hour, and the following data is included along with each event:

  • Item Name: The name of the product subscribed to
  • Order Interval Days: The number of days between orders for the subscription
  • Variant: If the item is a variant, the variant title will populate (otherwise this line will be empty)
  • Cancellation Reason: If a cancellation reason was provided, this detail will populate

Started Checkout

This metric is pushed to Klaviyo from ReCharge when a customer clicks to checkout and enters his/her email address. Started Checkout events are synced in real time, and the following data is included along with each event:

  • Started Checkout Value: The value of the customer's cart
  • Item Names: A list of all items included in the cart
  • Items: For each item in the customer's cart, we will sync the following details:
    • Name: Name of the item
    • SKU: SKU of the item
    • Product URL: Link to the item's product page
    • Quantity: Quantity of the item included
    • Item Price: Price of the item
    • Row Total: Price of the item * the quantity included 
    • Image URL: Link to the item's image

To create an Abandoned Cart Reminder flow for ReCharge checkout activity, you will want to use the "Started Checkout" event synced from ReCharge as the flow's trigger, and the "Placed Order" event from Shopify as the flow's filter.

To link shoppers back to their abandoned cart, you can hardcode a cart URL by using {{ organization.url }}/cart. However, please note that this does not restore the shopper's checkout session, it just sends them back to the cart page. If they are using a different device or cleared their cache, they won't be returned to the same cart.

Note

When you look for the "Started Checkout" metric synced from ReCharge in your account's Metrics tab, the metric will have a gear icon instead of a ReCharge logo icon. This metric will only appear after one checkout event has been synced.

Customer Data Synced from ReCharge

For every ReCharge subscription event, we will also pull the email address of the customer. This allows Klaviyo to create a profile for someone if this is the first event tracked, or otherwise track the subscription event to any pre-existing contact profile inside Klaviyo.

For each individual that starts a ReCharge subscription, we will also set a custom property on his/her profile labeled: ReCharge Subscriptions

  • This custom property will be a list of all products this person has subscribed to
  • If someone cancels a subscription for a given product, that product will automatically be removed from the ReCharge Subscriptions list on their profile
  • If someone cancels all active subscriptions, this property will become empty
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